How To Get Your Customers Off Their

Phones And Into Your Restaurant

Is Your Restaurant Ready For The Mobile Era?

Why Focus On Mobile? Within the next 12 months, the majority of

YOUR website visitors will be mobile.

80% of restaurants that ignore this one fact will be out of business in 5 years

For the first time since the Pew Research Center’s Internet & American Life Project began systematically tracking smartphone adoption, a majority of Americans now own a smartphone of some kind.

55% of cell phone owners say that their phone is a smartphone.

58% of cell phone owners say that their phone operates on a smartphone platform common to the U.S. market.

Google Takes Stance On Mobile SEO:

Site Not Mobile Friendly, You Won't Rank Well.

Source: Search Engine Round Table

Your Business Environment

Reasons Mobile Matters

Reasons Mobile Matters

Reasons Mobile Matters

Reasons Mobile Matters

Reasons Mobile Matters

Reasons Mobile Matters

Your Business Environment

A mobile friendly website should be the foundation of your restaurant’s marketing strategy.

Where To Start?

Mobile vs. Traditional Transactional

Call the restaurantGet driving directions using GPSRedeem a couponBuy a gift cardOpt-in

Mobile vs. Traditional Measurable

Track the number of callsTrack coupon redemptionsTrack gift card purchasesTrack Opt-insAll in real time

Mobile vs. Traditional “Quick And Simple”

Easy to callMenuHoursDirectionsSpecialsLink to traditional siteSocial media

Best Practices Less is more! “Tap to Call” button is critical Make your branding consistent with your

desktop website. Use the same logo, colors, and fonts

Best Practices Ensure the navigation is thumb-friendly. Make it

easy to click on buttons and links with fingers. Make sure the pages load quickly. Reducing use

and size of images, and include only the code necessary for the mobile version of the page.

Best Practices Don’t use Flash. It does not work on

iPhones and it increases page load time.

Automatically redirect mobile visitors to your mobile site. Don’t make mobile visitors have to visit a different URL.

Mobile Website ROI

Mobile Website ROI

Will You Continue To Bleed Revenue?

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