Post on 12-Jun-2015
How to Get the Right Digital Influencers for
Your Brand
Digital influencers are trendsetters, the people
others look to for inspiration
They’re effective. According to a 2012 Nielsen study, 92% of people
surveyed said they trusted paid media, such as referrals, over
other advertising.
But how can you identify the best influencers for your
brand?
RelevanceTheir interests align with your target customers
segments
ReachThey have a substantial following, at least within your target demographic
ResonanceTheir status inspires others
to mimic them
Gender, location, and frequency of social posting
are all important to consider
Finding people who are already fans on social media
is a good starting point
Personalization is critical in your outreach
to influencersMaintain relationships with fans on
social media, even outside promotions
Remember, influencers are not brand ambassadors
They’re independent entities in a mutually beneficial relationship with
your brand
If you’re interested in recruiting ambassadors, Pulse Ambassadors can help you. Check us out today!
About ReadyPulseWe deliver social proof on-demand and at scale
For more information, contact us atreadypulse.comcontact@readypulse.com@readypulse