Post on 25-May-2015
description
Social Media - How to get started
Social media is..
Social Media is:
A channel to empower marketing.
corporation consumersMarketing
take product to market
feedback
Social Media is:
A good indicator of your brand health
Social media: ratings, reviews, fans, followers … 100,000’s participants
survey research… typically 100’s participantsfocus groups… typically 10’s participants
B R A N D
Social Media tools:
Blogs
Micro-blogging
Content publishing
Social networks
Store, share, rate
A ‘web-log’ normally on one topic.Simple to set-up, can include text, photo, video
Frequent short status updates – can include hyperlinks, and follow people
Upload and store multi-media (video, image, presentations)
Communication platform, leisure or work. Applications can plug-in
Bookmark content, get ‘feeds’ on favourite topics or sites delivered to you
Social Media tools:
Blogs
Micro-blogging
Content publishing
Social networks
Store, share, rate
A ‘web-log’ normally on one topic.Simple to set-up, can include text, photo, video
Frequent short status updates – can include hyperlinks, and follow people
Upload and store multi-media (video, image, presentations)
Communication platform, leisure or work. Applications can plug-in
Bookmark content, get ‘feeds’ on favourite topics or sites delivered to you
These tools used for:
• publishing / broadcasting• networking• opinion / research• customer service• discovering content• promotion
But how do I get started?*
*(the easy, free version)
Listen
Set up alerts, straight to your inbox:
To start with, these should suffice:
Google alerts (blogs, webpages, video)
+TweetAlarm (twitter)
Add more as you need:http://mcpromotions.blogspot.com/2010/01/your-ears-burning-20-tools-for-tracking.html
1
Prepare to respond
Read these guidelines first: http://mashable.com/2009/10/02/social-media-policy-examples/
Play ‘Trolls & Flames’:- Get creative- Think of as many objections and insults--- be extreme, left-field, awkward, belligerent- Use the above guidelines to prepare your response
2
Respond
As customer serviceAs an informed commenter
(as per Step 2)
3
Initiate!
Create interesting social media activity of your own.
That’s another presentation, but some nice examples:
4
Nice examples
The Home Alone Project
Who: Nation DesignIdea: The plot of Home Alone is played out on Twitter, in
real-time (22nd-25th December).
Results: Lots of coverage, including posts on Mashable and IMDB
Dell Outlet
Who: Dell ComputingIdea: Connect with the tech community to sell B-stock
computers.
Results: Over $3million in sales, and ‘classic’ Twitter marketing status.
My Starbucks Idea
Who: StarbucksIdea: Conduct (cheap) market research by asking customers
what they think of the brand.
Results: Over 80,000 ideas submitted; the best are put into action.
#Moonfruit
Who: Moonfruit Website BuildingIdea: Increase brand recognition via giving away Macbooks
to people who Tweeting the #moonfruit tag.
Results: #moonfruit was the top trending topic on Twitter for a week.
First Direct Live
Who: First DirectIdea: Get feedback on brand and pull together Twitter/blog
sentiment.
Results: No exact statistics, appears to be well populated.
Coffee Groundz
Who: Local Houston Coffee Shop, ‘Coffee Groundz’Idea: Connect with potential local customers on Twitter.
Reserve orders for pick up via @coffeegroundz
Results: Doubled customers; Twitter party attracted 100 people alone.
Expedition 206
Who: Coca ColaIdea: Send 3 people to every country that sells Coke,
document via social media.
Results: Currently still ongoing, generated good PR so far.
Naked Pizza
Who: Independent Pizza Store ‘Naked Pizza’Idea: Replace traditional-but-expensive DM with Twitter.
Reach new audience.
Results: 15% of first sales promotion came from Twitter; 90% were new customers.