Presenter: Jonathan DuarteInternet Job Search PioneerGOJobs.com (one of the first online job boards,

founded 1996) ProfileLaunchPad.com (Online Reputation Management)

How to get more Job Interviews with

1. We are recording this webinar. You will be emailed a link to watch the replay.

2. When I listen and watch a webinar, I use the following strategy. I take out an 8 1/2 x 11 sheet. Draw a horizontal line down from the top to the bottom. On the left write notes, on the right action items. Things you can do immediately, within the next 2-3 hours and 24 hours.

3. This way I can take action immediately, and not have to wait for the replay to come. I can take action immediately.

4. You’ll also notice the GoToWebinar control panel on right. You can click on the orange arrow to minimize it. You can also ask questions.

House Keeping Tips

About Jonathan

• Founder of GOJobs.com, one of the first online job boards, started in 1996, and most recently ProfileLaunchPad, a LinkedIn Profile Optimization company

• Considered a foremost expert on Internet Recruiting, Resume Writing, and LinkedIn Profile Optimization

• Search Engine Optimization (SEO) Expert, driven over 1.2 million visitors a month to a single site, with just traffic from Google, Bing, and Yahoo.

• LinkedIn SuperConnector on LinkedIn: 15,000+ first degree connections, (+ 7,000 still to be accepted

Who is on the webinar?

•Directors of HR

•Recruiters

•Business Owners

•Consultants

•Job Seekers

•Sales & Marketing Executives

To understand how to get more interviews,

we need to talk about the hiring process.

Average Applicant to Hire Ratios:Referrals: 1 in 10Job Boards: 1 in 185

* Fewer Referral Applicants. * Referral Applicants get their resumes read and called... before job board applicants* Referrals are preferred by most employers - In the US, referrals account for between 40-60% of hires, each year.

#1 Source of Hires = Employee Referrals

* 3 Internal transfers* 5 Employee Referrals* 2 from 3rd party recruiters* 90 of those are “anonymous” applicants from job boards.

Hiring managers are going to review the Internal Transfer and Employee Referral Resumes first.

Example 100 applicants

More Employee Referrals = More Interviews

How do you get employees to refer you, if you don’t know anyone at the company?

That’s where LinkedIn comes in.

LinkedIn is the worlds largest employee directory. You type in the name of a company, and LinkedIn probably has lots of current and past employees

listed.

#1 Get the specific Hiring Managers and Recruiters in your Target Companies to view you profile.

#2 Connect, Engage, and Build Relationships with employees in your Target companies.

#3 Contact specific employees and ask for Job Referrals.

How to get more Interviews from LinkedIn?

* Create a list of target companies

* Build your profile – Optimize your profile

* Reconnect with offline network, online.

* Add-value * Engage, Comment, Share* Join Specific Groups, your peers, alumni, company, niche, product, brand, recruiter, hiring managers, industry, local

* Network – Research, build your network, and engage.

* Use Signal to see what employees are talking about and sharing, Engage, and add value if possible.

* Do Coffee – Meet or contact employees, cultural interview, ask for referral information

Tactics

BRANDing on LinkedIn

•Build your profile

•Reconnect

•Add-Value

•Network

•Do Coffee

Special offer at the end of the presentation

is the battle field for online Reputation

Who do you want to view your profile?

What does your Profile look like?

People buy from and hire the people they Know, Like, and Trust

Would you trust someone that looks like they’re Hiding?

What does Being a subject Matter Expert Look Like?

•Does your Headline make you stand out?

•Do your job titles create a sense of continued growth and accomplishment?

•Does your Profile Summary define your accomplishments?

•Are you connected to your peers?

•Are you a member of the groups that someone in your position should?

•Are you following the right companies?

BRANDing on LinkedIn

•Build your profile

•Reconnect

•Add-Value

•Network

•Do Coffee

Is your Headlinebuilding Trust?

•Headlines are visible in Search Results, in Groups, Updates, and even Emails.

Does your summary tell their professional Story?

•Are you building Trust?

•Are you building Credibility?

•Are you building Rapport?

•Why would someone want to work with you?

Create a Professional Gallery

Rich Media and your Summary

BRANDing on LinkedIn

•Build your profile

•Reconnect

•Add-Value

•Network

•Do Coffee

Reconnect

The power of your network is based on:

* The Size of your Network* How Connected your Network is* How well you know your network

* How active your network is.

BRANDing on LinkedIn

•Build your profile

•Reconnect

•Add-Value

•Network

•Do Coffee

Zig Ziglar

“You can have everything in life you want, if you will just help other people get what they want..”

Jonathan Duarte

“To be considered a Valuable Resource, you have to Add Value.”

Adding Value Updates and sharing

BRANDing on LinkedIn

•Build your profile

•Reconnect

•Add-Value

•Network

•Do Coffee

Get more Profile Views

• Keyword Optimize your LinkedIn Profile

• Build your Network.

• More connections = Search Results (More on that in the Mastering LinkedIn Bootcamp)

• ABC’s - Always Be Connecting

• Add-Value with Group Posts, Comments, Shares, and Likes

• Profile Updates - Share articles, presentations, videos, news about your industry, and especially your target companies.

340% Increase in Profile Views from Engaging in Existing Group

Conversations

LinkedIn user James:Over the holidays, James made a commitment to engage with people in LinkedIn Groups. Look what it did to his visibility.

From 100 to 340+ Profile Views in one week!

* The noticeable drop in Searches in December was due to the holidays... Recruiting basically stops for 3-4 weeks.

500% Increase in Views from LinkedIn Updates & Posts in Groups

LinkedIn user Jonathan Duarte:

Over the holidays, I started posting LinkedIn Updates on my profile and in Groups. I did not actively engage in existing conversations (comment, share, and like), as much as James did in the previous slide.

From 35 to 190 Profile Views

* The noticeable drop in Searches in December was due to the holidays... Recruiting basically stops for 3-4 weeks.

What does this mean?

There are 2 definitive ways to build traffic to your profile.* Engaging in existing LinkedIn Conversations (commenting,

sharing, liking)* Creating New conversations (adding new updates, sharing

articles, blog posts, videos, presentations, etc.)

Networking•Maximum of 50 groups

•Types of groups:

•Industry Specific

•Alumni

•Corporate / Brand / Product

•Professional

•Local

Group Tips

•Join Peer groups

•Join the groups of the people that you want to see your profile.

•Join groups of potential prospects.

Right this down!

Join the groups of your audience:

If you want recruiters to see your profile, join and engage with Recruiters in their groups.

If you want to get connected to prospects or people who might buy your products and services, join their groups, and

engage with them, there.

BRANDing on LinkedIn

•Build your profile

•Reconnect

•Add-Value

•Network

•Do Coffee

Do Coffee!

You’ve built all these “virtual connections”.

Now you need to turn some of them into Relationships.