How to get everything right... by doing everything wrong? (Andrea Tomasini, agile42)

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a critical view on business changes in our age, and the impact they are having on structures and organizations which were defined in another century and are not anymore suited for today purposes. Who has the courage to challenge those structure and fully embrace change and uncertainty? How can an agile approach help to better support those changes?

Transcript of How to get everything right... by doing everything wrong? (Andrea Tomasini, agile42)

agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.

How to get everything right...by doing everything wrong?

agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.

Andrea Tomasini

Agile Coach & Trainerandrea.tomasini@agile42.com

agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.

What’s happening to our Business?

agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.

Deepa Chandrasekaran, Gerard J. Tellis - Marshall School of Business, University of Southern California, Los Angeles, California

1915 1939 1972 1976 1983 1994 1998 2000 2002 2004

13.5 years

3 months

Time to Market

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Products more &

more complex

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too slow tooexpen$ive too

complex

No more Mediocrity

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Customers can change ...

... and they will!

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Customers evaluate

our services

Customers influence other customers

Customers are in control of the business

Customer Capitalism

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What are we doing about it?

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CorporateHi

erar

chy

Compliance

Individ

ual

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We change the structure ...

... every 6-9 months

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We expect to gain

more

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ChaosDispiritDemotivation

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Why?

Symptom ≠ Problem

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??? Manager

EMEA

Worldwide Trade Corporation

I am...

... my position

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The Enemy is ...

... out there

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The Illusion to ...

... take charge

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The Fixation ...

... on events

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The Parable ...

... of the boiled frog

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The delusion of ...

... learning from experience

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The Myth of theManagement Team

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Mana!ment

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Immutable Truth

It is always been

there...

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command & control

tightly planned work

competition through economies of scale and cost reduction

impersonalcommunications

hierarchy

agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.

agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2009.

Why

? Social &

Economic

conditions

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“The goal of the system is to make individuals as predictable and

controllable as the capital assets for which they are responsible”

(Harold Geneen ITT, 1965)

The System Has Stopped

Delivering

“In the past, Man has been first. In future, the system must be first”

(Frederick Taylor, The Principles of Scientific Management, 1911)

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semi-skilled

knowledge

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Committed Workforce

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20th century 21st century

Customers take charge

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What we should do about it instead!

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a NEW start

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Organization

Wo

rk

ers

Cu

sto

mer

s

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Break

the Iron

Triangle!

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Passion

Delight

Success

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What’s the recipe?

1) Focus on Value, not compliance!

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What’s the recipe?

2) Encourage and nurture engagement

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What’s the recipe?

3) Work with Self-Organizing Teams, so to use all the brain-power you have available instead of only 1 on 5!

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What’s the recipe?

4) Use empirical control, focus on outcome not on output!

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What’s the recipe?

5) Use an iterative & incremental approach to learn as fast as possible

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What’s the recipe?

6) Understand it is a cultural change... and it’s not about you

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Thank You!

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More food for thought...

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