#intalent

 Chuck Lotz  Senior Vice PresidentManager, Strategic Staffing

 First Citizens Bank

Gaining social recruiting momentum at a conservative company:

a banking perspective

#intalent

76% Lorum ipsum dolor

•  116 years in business •  $30 billion in assets (18 states + District of

Columbia) •  Largest privately controlled bank in the U.S. •  Conservative, long term, and relationship

focused •  Merged with First Citizens of South Carolina on

October 1st

#intalent

First Citizens Bank’s social evolution

Action (2008-2010)

Optimization (2011-2013)

Understanding (2014)

#intalent

Our journey into social?

#intalent

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

2011 2012 2013 2014 (YTD)

Career site visitors

0

2000

4000

6000

8000

10000

12000

2011 2012 2013 2014 (YTD)

Social related visitors

Share data and progress

#intalent

•  Marketing & communications

•  Compliance

•  Legal

•  Human resources

•  The business!

Educate and involve internal partners

#intalent

Moving to ‘social’ for business

#intalent

Have courage!

#intalent

It’s amazing and simple

#intalent

Key takeaways

Involve/educate your internal partners

Be courageous

You are a marketer – act like one!

Share data and progress

#intalent

 Caroline Slomski  Employment Brand Manager  Liberty Mutual Insurance

How to gain social recruiting momentum at a conservative company: an insurance perspective

#intalent

#76 on Fortune 100 50,000 employees globally

approx. 6,000 external domestic hires annually 70% hired outside industry

#intalent

Social media as part of the talent acquisition strategy

Awareness

Interest

Desire

#intalent

Liberty Mutual’s social content strategy shift

75%

25%

Job Posts Culture Posts

2012

25%

75% Job Posts Culture Posts

2014

#intalent

Content driven by Employment Value Proposition pillars

Training & development Advancement Interesting

work Integrity Financial strength

#intalent

Liberty Mutual social strategy in action: #LMILEAD Pre-event engagement initiated by Liberty Mutual.

Post-event documentation for participants and future marketing.

Challenge questions posted encourage engagement. Hashtag makes monitoring easy.

Share a pic of how you traveled to Boston

Take a pic of the first person you meet at #LMILEAD

RT & favorite by Liberty Mutual

#intalent

Liberty Mutual social media results

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

-

2,000

4,000

6,000

8,000

10,000

12,000

2012 Q1

2012 Q2

2012 Q3

2012 Q4

2013 Q1

2013 Q2

2013 Q3

2013 Q4

2014 Q1

2014 Q2

2014 Q3

Engagement Reach

#intalent

Be clear and consistent on your purpose for using social media as part of talent acquisition

Key takeaways

Share meaningful metrics that clearly articulate your accomplishments

Guide and engage with your audience

Build a thoughtful and thorough social content strategy