A global leader

One of the world‟s largest creators of entertainment brands Includes „Idols‟, „Got Talent‟, „The X Factor‟ and „Hole In The Wall‟

Global production network Production offices in Europe, the Americas, and Asia

Global distributor of finished programmes Direct distribution to over 160 broadcast and cable clients

Worldwide ancillary exploitation operations Integrated agencies for off-screen, interactive & traditional ancillary rights

Dedicated international brand management team Central co-ordination of all productions and related activities

A market pioneer

Our shows are constantly rated number one in over 40 countries

10,000 hours of original programming produced every year

Programmes distributed to more than 150 different market

Production operations in nearly 25 countries worldwide

FremantleMedia Production Office

FremantleMedia Licensing

Global Brands Primetime inspiring entertainment & events

Inspiring entertainment Reality & „zeitgeist‟ shows

Inspiring entertainment Long-running drama

Inspiring entertainment Comedy

Inspiring entertainment Game Shows

What is a global brand?

A format is a story that is scaleable,

transferable and repeatable.

How we roll out our formats “Got Talent” is locally produced in 44 territories

Format Sales

Tape Sales

Points of Consumer Engagement

Format

Web/Online

Sponsorship

TV

Telephony

Promotions

Mobile

Publishing

Toys & Games

Dress Up

Confectionary

Apparel

Live Events

Who Fremantle Media‟s new media production division

Experts in using content to drive deep audience engagement

is ?

Digital Shows

We develop content in 3 ways:

1. Blue sky development and then securing eyeballs

2. Respond to briefs with bespoke content

3. Engage in partnerships for co-development

1. Blue sky development and then securing eyeballs

4 LAYERS OF CONTENT

2. NON-LINEAR PROFILE

CONTENT

On web cam, flip cam, mobile

cam that gets us deeper into

the story (on characters‟own

profile pages etc.)

1. TV ON THE WEB

linear episodic content - 2

episodes per week

3. INTERACTIVITY - getting involved in the creative

process

- interacting with the characters

4. ACTIVATION

- Creating community around

contnent

- Moving the Freak community

to a branded microsite

Success Metrics

Text

Views (Reach and Frequency) Over 1.5 million views Community: Core loyal audience of 70k 10k friends Engagement and interactivity: 10k music uploads 1.2K comments 155K views of character profiles Content awards Rocky Award (Banff international festival) for best original online entertainment experience Nominated for a digital Emmy award Webi Award Honor Marketing Awards

Tampax “My Weekend, My Way” activation via Freak was short-listed by Marketing Week for

Campaign of the Year and was also short-listed by P&G internally as the P&G Global Campaign of the

Year

Marketing ROI (Tampax Freak activation achieved for Tampax as measured by Starcom):

Ad Awareness increase of +25%

Brand Consideration increase of 7%

Brand Preference Increase of 10%

Message Association increase of 25%

Timeline of Activities

1. Developed

concept 2. Produced

pilot 3. Partnered with

Myspace to

provide media

solution 4. Sold sponsorship

activation packages

to brands (Tampax,

Redbull,

PlayStation)

2. Respond to briefs with bespoke content

Marketing Problem Buick wanted to reinvent itself and become more

relevant in the eyes of its consumers

Content Solution Re:discover: Profile cities which - like Buick - have

been around for +100 years, but rediscover them in a

new way

How? Get local participants, serving as tour guides on a 12 city

tour with stops in a series of US cities, with Buick cars

enabling the participants to get from A to B

1. Received a

brief from

Buick and

MSN

2. Took the

marketing problem

and marketing

insight and built up a

creative series

3. $3million deal

- $1million = production

- $2 millions = media spend

(MSN guaranteeing eyeballs

through a home page

takeover)

Timeline of Activities

LIFE PEOPLE FOOD

3. Engage in partnerships for co-development

is

BEN EBBRELL

(the chef) BARRY TAYLOR

(the creative)

THE CREW

a young team with a passion for food C

rew

Ben - Chef Barry - Creator

is INTERACTIVE

36 000+ Subscribers

2.5 million + views

in six months

3000+ fans in six months

900+ followers

Over 200 000+ page views

35 000+ unique visitors

SORTEDFOOD.COM

we are recognised...

"we are straight talking, honest and

deliver with attitude" B

oo

ks

1. Partner with a

brand to take the

Sorted recipe series

to the next level

2. Find a media

solution that

compliments the

creative solution

3. Add a story layer

to the recipe series,

produce a pilot and

find a TV partner

Next Steps

How Can I

get involved?

BRIEF DEVELOPMENT

WORK

GREENLIGHT

PACKAGE

• Brand / Client presents

brand challenge /

proposition

• Develop 3-5 creative

directions

• Through a series of

iterations, working with the

client, we determine the

creative direction

TO LIVE

2-3 weeks 4-6 weeks 2-3 months