Video Contests:A Win-Win for Members

and You

#MMCCon EW8Date: Wednesday, Jun 18

Time: 11:45 a.m. - 12:15 p.m.

OVERVIEW

• High Level Issues – Why Do It?• BizClips Tour• Results• How to Do It?

Why Do a Contest?

• Why did SCORE choose to do one?– Interaction/engagement with clients– Try something new – see what works– Videos are key to engagement based on recent stats– Want to get to know entrepreneurs and what their

businesses mean to them – love their stories

• Other:– Engagement– Publicity– Brings people to you– Brand Enhancement– Great for participants

Principles• Branded to SCORE & Brother• Focused on Small Business• Easy • Inviting

Contest• 30-60 seconds• Why business needs a makeover• Prize:

• Business Makeover• $2,500 in Brother Products• Trip to DC for SCORE Awards Gala• Video & Publicity• Brother P-Touch for 25 finalists

Sponsors• Vision • Money• Reach• Credibility• Expertise

Timeline• Promotion • Submission• Qualifying Entries• Public Voting• SCORE Judging• Featuring Winner• Announcement

Results

Achievements1. Amazing Reach – see

stats2. Happy Sponsor –

Brother International3. 50 Qualified Videos4. Major Small Business

Engagement5. Brand Building for

SCORE & Brother6. Built New Brand –

BizClips, which can be used again

Takes a Team

• Champion/Team Leader• Techie – platform, programming, tech

support• Designer – logo, site, collateral• Writer & Spreader – website, social,

press• Attorney - rules• Judges

Prizes

• Money• Goods• Trip• Service• Publicity - Winner• Conference Registration• Access – to a celebrity, decision maker• Other?

Publicity

• Your Channels• Your Partners’ Channels• Third Parties –

onlinevideocontests.com• Contestants – give them the tools

they need

Leverage

Tools

Platform

• YouTube, Strutta, WizeHive, Votigo, Viddler

• How to evaluate– Facebook integration, social sharing,

mobile friendly, tech support for entrants & administrators, level of customization, costs, age of company, analytics, etc.

– Platform Cost $2,000 - $10,000

Lessons Learned

• Allow enough time - plan• Promote, promote, promote• Be clear, fair, and consistent with all

contestants• Enjoy it. It’s fun, controlled chaos.

Contact Us

Bridget Weston PollackVP, Marketing &

CommunicationsSCOREBridget.weston.pollack@score.org800-634-0245

Barbara HauptPartnerMiniMatters Video +

Marketingbarbara@minimatters.com301-339-0339

www.bizclips.score.org