How to Create Great Content

Without really trying

Make Your Content Searchable

Great web content consists of more than just a jumble of keywords. Write content that people want to read, using keywords as enhancements rather than forcing them where they don’t fit.

Use Blog Posts to Position Your Brand

81% of US consumers trust the information read in blogs.

61% of consumers make purchases after reading a blog post.

98% of PR companies feel that blogging is invaluable.

Choose a Meaningful Topic

• Web users want to find information that is relevant to them.

• Choose topics that your target audience is likely to search for, not topics that you think they should like.

Unlock the Keys to Great Content

• Quality content is ranked higher in search engines.

• Google now favors content that isn’t stuffed with keywords and optimized anchor text.

• Focus on using keywords organically to create better quality content.

Grammar: You vs the BotsGood grammar is what separates quality content from articles written by bots. Google gives greater weight to pieces that are well written and free from grammar and spelling problems.

Use Images that Highlight Your Content

People are more likely to respond to and interact with content that features images.

Images also make your content more shareable on social media.

Spread the Word: Social Media• Social media makes your content easier to

find, and helps it to reach a larger audience. • 98% of the world’s biggest brands are on

Facebook, and 94% are on Twitter.

Include a Call to Action

Do you want visitors to make a purchase? Include a call to action in your content that motivates the reader. This will help you improve your conversion rates.

Hire a Writer

If you don’t want to worry about all the details that go into creating great content, you can hire a professional writer to do the hard work for you.

Visit Propenmedia.com to learn more about how we can create quality content for you.