How to Create FacebookAds that Get Clicks

Welcome

When creating ads...Facebook isn’t unique…they just use different formatting guides

It all boils down to understanding:1. The basic principles of media advertising2.What makes an ad work

The Why

You’ll hit every ad target when you understand:

Your target marketWhen she uses Facebook and whyYour Facebook advertising goalsHow Facebook “thinks”

Determining Who You Want to ReachOnce you have your target subscriber down, take it further by understanding what she’s doing on Facebook.

Is she:Playing a gameChattingPosting updatesPromoting herselfBrowsingAlleviating loneliness

Facebook’s Advertising Goals

Not only make money but...Please InvestorsCement position as most powerful social

platformCater to small businessReach every area of social interaction

Facebook’s Advertising Goals

What does Facebook think about your advertising dollars?

You are the target demographic they’re trying to reach!

With that in mind, Facebook has simplified its ad creation process!

Your Facebook Advertising Goals

Ask yourself what specific goal applies to your campaign.

Is it to:1.Increase your number of fans?2.Improve your reach?3.Increase your sharing power?4.Increase your engagement?

Why Do Businesses Go for the “like” Power?

The Strategy:1.Attract as many

interactive followers2.People like to

engage (not buy)

You get the like but not the

engagement or activity.

Why Do Businesses Go for the “like” Power?

When compared to Peoples Jewellers (39,671 likes)...

Q Q If 80 of your 89 “likes” had actually clicked through, read your page, left comments or “liked” a post...who really has

the higher rate of engagement – Yours with interactivity and action or the one who just has a high number of “likes?”

More Importantly...

1. Who is building trust?2. Who is creating a solid reputation?3. Who is attracting fans who will interact?

It’s not enough to attract “likes” alone.

You need interactive, passionate engagement in order to expand your

reach.

Your Goal Should Be To:

Make them interact with your page and bring it to life (build a community)

Share your content (to increase your reach)

Social Proof?

Fans are much more likely to jump into discussion with their two-cents worth, increasing your reach to people outside of your circle.

Your posts will automatically be targeted to more people if you are

paying Facebook for an ad or a Sponsored Story.

The Biggest Mistake?

Not keeping your goals and the psychology and habits of social media users –

regardless of their niches demographics – in mind.

The How-To

Super Simple to Create!

Facebook lays out a simple plan for setting up your campaign!

Types of Facebook Ads

Sponsored Story

A post on your Facebook Page by or about a follower that is turned into a paid ad

Types of Facebook Ads

Post Ad

Created from an actual post, turned into a paid ad and delivered via individual news feeds to pre-qualified users.

Types of Facebook Ads

Web Ads

People click through to an external website you own, rather than a Facebook page.

Types of Facebook Ads

Social Ad

People click through to your Facebook page or event

Types of Facebook Ads

Mobile Ad

Facebook ads specifically set to display on mobiles

Facebook Power Editor

You will find the Power Editor in your regular Ads/manage section, in the left hand sidebar.

It’s a Google Chrome plug-in, so you’ll need to make sure you download and use it.

Facebook Power Editor

Power editor allows you to choose exactly where you want your Ads displayed.

In the News FeedIn the News Feed and right-hand sidebarIn mobile ads

Works well with Windows, Mac and Linux.

Elements of a Successful Facebook Ad

1. Use a Graphic to catch their eye – You need to grab their attention and get your target audience to read your ad.

Elements of a Successful Facebook Ad

2. Use a Highly relevant graphic – don’t “undo” your main message. Use light colors, not gloomy negative colors Keep in tune with your message Use a graphic that has the same message as your

ad, not one that will give the wrong impression

Elements of a Successful Facebook Ad

3. Use a simple graphic with large elements Ad graphics are small Mobile ads are even smaller Make sure it makes sense in both places

Elements of a Successful Facebook Ad

4. Be Creative! Make use of every bit of Facebook “real

estate” Use best words Use best graphic Use best header Brainstorm several versions

Elements of a Successful Facebook Ad

5. Seek Feedback From Staff From Your VA From Your Trusted Fans From Business Peers

Ask them which version they liked best and why!

Elements of a Successful Facebook Ad

6. Be Discriminating Don’t say “This graphics will do...” Don’t say “That’s good enough, we’ll see

how it goes”

Say “That’s perfect!”

Elements of a Successful Facebook Ad

7. Spell-check and proof your add multiple times. Spelling is the main reason Facebook ads don’t get approved.

8. Read and follow Facebook’s ad guidelines9. Have one single, clear focus – Make your

benefit specific.10. Feature your brand – brand prominence is

crutial.11. Speak their language.

Elements of a Successful Facebook Ad

12. Remember to reward! If you can include some reward, do it!

Rewards can be: Samples Coupons Contest prizes

How to Make Sure Your Ad is Remembered1. Make sure there is one single, incredibly

clear focus2. Make sure your brand is clearly presented3. Pay attention to voice and tone4. Was your message clear?5. Did it engage emotions?6. Is the a reward?

Promise a prize Provoke curiosity Entertain Make people feel happy Touch Emotions

Facebook Ad Mistakes

Here are three important mistakes to never make:

1.Not following Facebook ad guidelines2.Don’t be obscure3.Don’t be mislead!

Your Homework

Analyze the 10 Facebook ads at the end of your workbook. Study them and see if you can tell why each one is so effective.

A picture paints one thousand words.

That goes for short Facebook ads too!