Post on 22-Apr-2015
description
How to Create A Website That
Sells7 Easy Ways to Improve Your
Online Marketing
Timo Jäppinen
Author ‣ Timo Jäppinen is an ad man from Finland
‣ On mission to make advertising sell
‣ Experience from sales, advertising, digital and direct marketing
‣Writes a blog about digital and direct marketing at www.timojappinen.com
Online Marketing
• Learn from direct marketing
• People haven’t changed
• Only technology changes
“Human nature doesn’t change. Market mechanisms change, but human fear,
human greed will be like this decades and centuries hence.”
David Darst
How To Create A Website That Sells
# 1Don’t make selling
harder than it is
"Making the simple complicated is commonplace, making the complicated simple, awesomely simple,
that's creativity."
Charles Mingus
# 2Make your
website clear
# 3Show people to build trust
# 4Use testimonials
from your customers
When I want entertainmet, I go to YouTube and type ‘star wars kid’
# 5Use your webstore
to sell, not to entertain
# 6Use deadlines and
call to action
NEXT:A Direct Marketing
Secret Used By Amazon.com
# 7The more you tell, the more you sell
Direct Marketer’s secret:
Long copy sells more than short copy
# BONUSIn direct marketing the magic word is
FREE
Tested online marketing methods
• Clarity
• Show real people
• Call-to-action
• FREE
• Deadlines
• Keywords
• Consistency
• Long copy
• Videos
• Testimonials
If you don’t know what to do, copy Amazon, Apple
and eBay
If you still don’t know what to do next, you can email me jappinen.timo@gmail.com
or visit my blog
www.timojappinen.com