How to create a great Marketing Strategy Presentation

How to create a great Marketing Strategy PresentationGet out of the prison of not being able to sell // market // promote because you are humane / spiritual / green / concerned / free // whatever, dude. peace.

Wednesday, August 24, 16

Generamos más negocios para tu empresa en internet

Agenda

Brief presentation of our areas of expertise: high tech, marketing, sales, content, SEO.

Examples and recommendations for immediate improvements in conversion and sales

Next steps

1cwcom

Generamos negocios para tu empresa en internet

[[ By the way, sliders and large images should be avoided on important pages such as the home page. Clickthrough is close to zero.We’ve arrived to that conclussion over and over via user and automated tools ]]

Gráfica del modelo actual

MX$1,000,000

MX$2,000,000

MX$3,000,000

MX$4,000,000

MX$5,000,000

MX$6,000,000

Clientes

✴ 280 prospectos / 28 clientes / 252 prospectos restantes

Ventas adicionales a partir de prospectos no cerrados

✴ 252 prospectos / 25 ventas recuperadas / $18.0 M

MX$1,000,000

MX$2,000,000

MX$3,000,000

MX$4,000,000

Clientes

Estimaciones de leads

✴ 600 prospectos / 60 clientes / $48.21M

MX$2,000,000

MX$4,000,000

MX$6,000,000

MX$8,000,000

Clientes

Estimaciones de leads

✴ 800 prospectos / 80 clientes / $64.28 M

MX$2,500,000

MX$5,000,000

MX$7,500,000

MX$10,000,000

Clientes

Retención y ventas adicionales a clientes existentes

Clientes

MX$2,250,000

MX$4,500,000

MX$6,750,000

MX$9,000,000

$.47 M - $1.1M

$2.2 M - $8.1 M

Rango $.47M - $1.1M

MX$300,000

MX$600,000

MX$900,000

MX$1,200,000

MX$750,000

MX$1,500,000

MX$2,250,000

MX$3,000,000

Clientes

✴ El 20% de los clientes en este rango podría consumir más como se muestra en la gráfica.

Rango $2.2 M - $8.1M

MX$2,250,000

MX$4,500,000

MX$6,750,000

MX$9,000,000

MX$3,750,000

MX$7,500,000

MX$11,250,000

MX$15,000,000

Clientes

✴ El 20% de los clientes en este rango podría consumir más como se muestra en la gráfica.

Recommendation 1.Implement Heatmaps and Usabilty Testing ASAP

Recommendation 2:Audit

Recommendation 2:Measure Everything

Recommendation 4:Decide upon Key Business Metrics.

Recommendation 5:Work with #BrightPeople and #BrightCompanies and #WiserKids.

#BrightPeople#BrightCompanies#ScaleUp

Additional Heatmap Examples

Heatmap La verdadera leyenda de la lloro, 4-10-2014Heatmap La verdadera leyenda de la lloro, 4-10-2014Wednesday, August 24, 16

RecommendationDouble-check which Wordpress theme / design you choose.

Install CrazyEgg Trial (area.mx/crazyegg)

Recommendation 2. Webforms throughout the website

Generate more leads / subscribers throughout the website, not only in the contact form.

Shouldn’t compete with ecommerce. Be careful.

Check examples of high converting websites.

Generamos más negocios para tu empresa en internet33

Test some of these formatsNewsletter only

Full form

Formulario de suscripción a newlsetter

Only name and email

Generate leads

Right column

nombre

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de privacidad

Suscríbete GRATIS a nuestro boletín quincenal.

Recibirás tips para vivir mejor: ahorro, finanzas,

remodelación, decoración

Lead gen formGenerate leads

Qualify interest

Consistency principle. Check button

I want to receive information

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de privacidad

Contact us or call us TODAY al 123-9876.

We’re ready to help you

tell us what you’d like to know

Next Steps (1/2)Audit SEO. Need to know technical SEO problems, including several hreflang implementations, XML sitemap configuration and naming and title conventions, as well as overall SEO indexing.

Content Strategy. Asset audit. LInk Opportunities. Low-hanging fruit high quality content for quick SEO positioning.

CRO. Conversion Rate Optimization Coaching / Consulting

Wordpress SEO configuration and setup for multi-language sites, including video

Schema / Microformats configuration for proper sharing of cleargreen.com throughout Social Media

AdditionalsSocial Media Branding Implementation

Link Building

Digital Marketing and Personal Branding coaching

New technology coaching

New marketing trends coaching

Credits [[ hint: only work with the best ]]

Gustavo Arizpe. Concept, copy, art and conceptual drafts. ( Actually, mostly babbling ideas into paper and computer)

Sofía Aragón @monicacreativa. Logo Design. Copy

Abelardo Ojeda @abelardojeda. Art direction, Illustration and photography.

Paulina Lordméndez. Design and Illustration.

Note: This is part of a very successful wiinning proposal developed for our own fine customers, all of them bright people and companies

gustavo arizpe@gustavoarizpeareaestrategica.comarea.com.mx+ 52 55 5409.7544

ga@areaestrategica.com

#BrightPeople#BrightCompanies#WiserKids

How to create a great Marketing Strategy Presentation

Marketing

Transcript of How to create a great Marketing Strategy Presentation

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