How to Choose a Brand Name for Your Company?

How to Pick The PerfectBusiness Name?

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A study by U.K. research firm MillwardBrown found many brands that change their names can expect an immediate 5 percent to 20 percent drop in sales.

Bad brand names hurt you in long run

Source: Adweek.com

Ask your co-founder, colleagues, friends and mentor to come up with different names.

List the aspects that define the character of your brand

Decide the one who finalizes the name

Check your competitors

Consider your targeted customers

Avoid complex words, which can be difficult to pronounce

Shortlist few names and check for domain availability

Choose relative color for your brand

Visualize your brand name, color and logo

Use tools

1. Dotomator.com 2. RhymeZone.com3. Rhymer.com/naming.html

Spend time & money if needed

Along with online marketing, offline marketing is needed toemerge as a brand.

And studies prove, promotional productsto be the most effective andcheap marketing strategy.

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