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Digium Confidential

How to Build Your Brand with UC

Turning your business phone system into a secret weapon for brand

building

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Digium Confidential

Agenda

• What is branding?• Why is branding important?• Current trends in branding• What makes a great brand?• What does UC have to do with branding?• Help build a brand with Switchvox• Protect your brand with Switchvox• Top 10 branding blunders of all time!!!

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Digium Confidential

What is Branding

American Marketing Association:

Name, term, sign, symbol or design, or combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

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Digium Confidential

WHAT MAKES BRANDING SO IMPORTANT

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Digium Confidential

Why is Branding So Important?

1. Brands Outlive Products

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Digium Confidential

Why is Branding So Important

2. Brands Are Valuable

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Digium Confidential

Why Is Branding So Important

1. Creates Differentiation

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Digium Confidential

Branding is Big Business

AT&T

Verizon

Chevrolet

McD

onald's

Geico

Toyota

Ford

T-Mobile

Mac

y's

Walm

art $-

$200,000,000.00 $400,000,000.00 $600,000,000.00 $800,000,000.00

$1,000,000,000.00 $1,200,000,000.00 $1,400,000,000.00 $1,600,000,000.00

Dollars Spent

Dollars Spent

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Digium Confidential

Trends in Brand Marketing

• Mobile• Social Media• Search Engine Optimization• Email Marketing• Content Marketing

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Digium Confidential

Mobile Advertising Trend

2009 2010 2011 2012 2013 2014 2015 20160

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4

6

8

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12

Year

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Digium Confidential

New Marketing Focus-Online

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WHAT MAKES A GREAT BRAND

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Digium Confidential

What Makes a Great Brand

• Great storyteller• Quality content• Customer service focus• Awareness• Mind the details• On the cutting edge• Consistency

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Digium Confidential

Consistency

• Consistency in– Product Quality– Customer Service– Message– Tone– Look

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Digium Confidential

So how does UC have anything to do with

branding??

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Digium Confidential

Tools Needed For A Great Brand

• Company Logo• Website• Social Presence– Twitter– LinkedIn– Facebook

• Blog• CONTENT!!!!• And…..

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Digium Confidential

SwitchvoxIt’s More than a Phone System -

It’s a Better Way to Communicate

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Digium Confidential

Switchvox Key BenefitsAll Features Included Ease of Use

Interoperability

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Digium Confidential

Switchvox Key Benefits

Integration and Customization Future Proof

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MAKE A GREAT 1ST IMPRESSIONBuilding The Brand

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Digium Confidential

Interactive Voice Response

•Highly flexible IVR Editor•Supports multiple sound prompts and languages•Easily integrates with the API to trigger events in third-party applications

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Digium Confidential

Extend Your Phone System3rd Party Application Integration

• Available 3rd Party Apps:– Salesforce.Com– SugarCRM– Google Maps – Switchvox Notifier– Firedialer

• Developer-friendly Extend API available for other third party-application integration for Switchvox and the Digium Phones (App Engine)

• AsteriskExchange– Switchvox Apps Category

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Digium Confidential

SELL THE COMPANY STORYBuilding The Brand

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Digium Confidential

Customizable Messages/Music

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Digium Confidential

IMPROVE MARKETING CAMPAIGNSBuilding The Brand

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Digium Confidential

Built-in Call Queues/ACD

• Customizable Call Queues• Flexible Call Routing Options• No extra licensing per queue agent/manager• Detailed Reporting

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Digium Confidential

Detailed ReportingCreate actionable items to service your callers based on data

retrieved from the built-in Switchvox reports and logs

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Digium Confidential

Real Time Queue Status and Reports

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Digium Confidential

Reports by DID

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Digium Confidential

MANAGE BRAND PRESENCE IN TODAY’S MOBILE ENVIRONMENT

Protecting The Brand

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Digium Confidential

Mobile Integration

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Digium Confidential

Presence Integration

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Digium Confidential

ENSURE QUALITY INTERACTIONS THROUGHOUT THE RELATIONSHIP

Protecting The Brand

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Digium Confidential

Training Tools

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Digium Confidential

TOP 10 BRANDING BLUNDERS OF ALL-TIME!!!!

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Digium Confidential

Colgate Kitchen Entrees

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Digium Confidential

Maxwell House Ready-to-Drink Coffee

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Digium Confidential

Harley Davidson Perfume

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Digium Confidential

XFL

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Kellogg’s Breakfast Mates

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Bic Disposable Underwear

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Ben Gay Aspirin

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Crystal Pepsi

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Celery-Flavored Jello

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#1- New Coke

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Digium Confidential

THANK YOU FOR ATTENDING!Build and Protect Your Brand With UC