Post on 21-Oct-2014
description
Passion for building relationships and connecting people
Social is a way of life
Failure means not trying
People want to help themselves; they want tools and skills
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Common language
Your roadmap
Communities
Relationships
How to Integrate Social
© The Community Roundtable, 2012 All Rights Reserved
© The Community Roundtable, 2012 All Rights Reserved
© The Community Roundtable, 2012 All Rights Reserved
Strong relationships are a key differentiator for anyone
People and organizations fostering meaningful relationships will succeed
Social media tools facilitate relationship building
Integrating social tools and online communities into your strategy increases your success
Pre 1990: People are not connected
1990: Connecting people to information
2000: Connecting people to people
2012: Everything is Connected
http://www.softwaremag.com/default/assets//Image/PeoplePowered.jpeg
http://mi9.com/uploads/landscape/4154/desert-sand_422_71936.jpg
Three years ago there were No Smartphones [as we know them today]
Years to Reach 50 millions Users:
Radio: 38 Years
TV: 13 Years
Internet: 4 Years
Facebook: added 100 million users in less than 9 months
iPhone applications: 1 billion in 9 months
PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA
AGE
Religious Institutions, state, monarchy dictate the agenda
Consumers dictate
Talk face to face
Talk to shop worker
Consumer influence channels
Consult a professional
Readers letters
Phone in; TV / Radio
Talk to shop worker
Talk face to face
Phone call
Professional media dictate http://blogs.cisco.com/
http://www.flickr.com/photos/intherough/3573333256/
But Adoption Creates Congestion
http://www.technologyreview.com/business/24562/page2/
@rhappe #e2conf
@rhappe #e2conf
Choices http://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can-11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet-paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6-9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint%26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=194&hovw=259&tx=160&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0
http://www.flickr.com/photos/merinocroos/2183126257/
Content
Conversations
Social Engagements
http://www.topnews.in/files/lindsay-lohan111.jpg
A Real Hero … Changing Lives
http://www.flickr.com/photos/gibsonsgolfer/5604698336/
Communities Provides Human Scale &
Humane Scalability
En
cou
nte
r Awareness
Rec
og
nit
ion
Awareness
Resonance
Dev
elo
pm
ent Understanding of
compatibility
Piqued interest
Acknowledgement of relationship
Fri
end
ship
Contextual Trust
Contextual Loyalty
Contextual Advocacy
Inti
mac
y Forgiveness
Advocacy & Defense
Universal Trust
Universal Loyalty
Social Media (Content-Based) Engagement
Cheap & Fast
Community (Relationship-Based) Engagement
Cost Effective & Faster (trust-based)
Direct Engagement
Expensive & Slow @rhappe #e2conf
@rhappe #e2conf
• What can enable your strategy and plan?
• Where are your stakeholders?
Integration Relationships
Return on Investment
Goals
Relationships
Listening and Two-way Communication
What are your key required relationships? Where do you want them to be and can these tools help?
If you invest resources (time and money), what is your expected return? What’s your dashboard?
• What do you want to accomplish beyond presence and broadcasting?
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by leading the way and
doing things differently ...
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Tell us how you personally want to
ignite change in the world ...
Twitter @powernoodle FB Page: powernoodle
And we will invite you
to a free webinar to teach you how
Powernoodle can help!
The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are
indistinguishable from it
"Over and over again, connecting people with one another is what
lasts online. Some folks thought it was about technology,
but it's not.“
Seth Godin
This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done
http://www.flickr.com/photos/pogonophobia/
Services TheCR Network TheCR Focus TheCR Advisory TheCR Research Community Management Training
Mission: Advancing the Business of Community Champion.: Advocate for the needs of community
business owners Educate: Provide support and resources for community
and social business leaders Curate: Aggregate, document, and share community
management best practices
Member Organizations Rachel Happe Principal and Co-Founder @rhappe
Jim Storer Principal and Co-Founder @jimstorer
Leadership Team
Ayelet Baron Principal @ayeletb
© The Community Roundtable, 2012 All Rights Reserved