Post on 11-Aug-2015
#SMX #14a @ruthburr
While Avoiding Links You’re Too Good For
HOW TO BUILD THE LINKS YOU ACTUALLY WANT
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Just Build Good Content!
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Good Luck with That.
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Let’s Be Real.
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The Best Links Build Themselves.
#SMX #14a @ruthburr
The Best Links Drive Traffic.
#SMX #14a @ruthburr
What do your customers like to do?
Build a Content
Calendar for Link Outreach
#SMX #14a @ruthburr
“1: A strong piece of local content (goal: organic reach, topical relevance, local SEO)2: Two pieces of evergreen content (goal: traffic)1: A link-worthy asset (goal: links)”- Ronell Smith, “How to Create Content for Boring Industries”
https://moz.com/blog/how-to-create-content-for-boring-industries
1 Month, 1 Theme, 4 Pieces of Content
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Affinities
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#SMX #14a @ruthburr
#SMX #14a @ruthburr
#SMX #14a @ruthburr
#SMX #14a @ruthburr
Do you really want that link?
Evaluating Link
Prospects
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#SMX #14a @ruthburr
Ask for Links Without Being Weird About It
Outreach Strategies that Work
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Twitter Outreach in 15 Min a Day
h/t
@dr_pete!
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Find That Address!
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What a Press Release Is
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What a Press Release Is Not
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In Person
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Track it all. Track everything.
Track and Repeat.
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WHO YOU TALKED TO
and whether they responded
(if they didn’t respond, move on)
Weekly
#SMX #14a @ruthburr
INBOUND LINKS
per content piece
(new and old)
Monthly
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TRAFFIC
organic and referral
per content piece
Monthly
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OH YEAH
and is any of this
resulting in conversions?
Monthly
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DO IT ALL AGAIN
learning from what
worked best before
Quarterly
#SMX #14a @ruthburr
THANK YOU!
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NEW YORK CITY
Sept. 29th – Oct. 1st 2015