How To Build, Engage, and Grow Your Jewelry

Business With Social Media

Presented By: Nicole Kroese

VP, Marketing and PartnershipsLikeable Local

@NicoleKroese | #LikeableLearning | @LikeableLocal

ABOUT ME

o Seattle native o NYU Grad o Formerly a professional

dancero Connect with me on Twitter/

@NicoleKroese and FB/LinkedIn

o Email me nicole@likeablelocal.com

@NicoleKroese | #LikeableLearning | @LikeableLocal

LET’S GET TO KNOW EACH OTHER

(Raise your hand if it’s true for you!)

o I consider myself a social media expert.o I know what’s going on, but am not an expert. o Let’s cover the basics, I’m a social media novice! o I believe in social media as a business growth

tool. o I’m a bit of a social media skeptic. o My business has benefited from word of mouth. o My business currently has a social media

presence. o My business has an effective social presence that

is driving new customers!

@NicoleKroese | #LikeableLearning | @LikeableLocal

TODAY’S GOALS

1. Understanding and appreciating social media

2. 7 Proven Ways to Succeed With Social Media For Your Business

3. How Likeable Hub can help!

@NicoleKroese | #LikeableLearning | @LikeableLocal

@NicoleKroese | #LikeableLearning | @LikeableJeweler

3/5 SMBssay they’ve already gained customers with social

Over $8.5 billion was spent on social media in 2014

And projected spend for 2018 is $14 billion

70% of marketers will

increase spend on social in 2015

SOCIAL MEDIA IS YOUR MARKETING WEAPON

of consumers trust recommendations from both their families and friends

77%

23% of Facebook Users check

their accounts at least 5 times a day

71% of peopletrust products and services they find

on Facebook

*AdWeek, Business Insider, WERSM, CMO

75% of retailers have a social media

presence

TOP 5 REASONS YOUR CUSTOMERS WANT TO FOLLOW YOU ON SOCIAL

1.To find out about your latest promotions and discounts

2.New product announcements and information

3.Customer service

4.Entertaining content

5.Ability to provide feedback

@NicoleKroese | #LikeableLearning | @LikeableLocal

7 Proven Ways to Succeed With Social Media For Your Jewelry Business

@NicoleKroese | #LikeableLearning | @LikeableLocal

The 7 Ways to Succeed with Social Media

2. Prepare for Facebook Reachageddon

4. Recycle great content

6. Join the Conversation

7. Practice gratitude the old fashioned way3. Inspire with stories

5. Incentivize referrals (You can pay to play, too)

1.Engage with great content

@NicoleKroese | #LikeableLearning | @LikeableLocal

Engage through: EDUCATING, ENTERTAINING, AND INSPIRING

1. Engage With Great Content

@NicoleKroese | #LikeableLearning | @LikeableLocal

@NicoleKroese | #LikeableLearning | @LikeableLocal

It used to be like…

If you build it, they will come!

@NicoleKroese | #LikeableLearning | @LikeableLocal

2. Preparefor Facebook Reachageddon

“Failure to plan is planning to fail.”-Benjamin Franklin

oThe internet became a little cluttered

oThings like “Facebook Reachageddon” made us Pay-to-Play

@NicoleKroese | #LikeableLearning | @LikeableLocal

Then…

Now it’s happening to SMBs

Only a small portion their following reached organically!

@NicoleKroese | #LikeableLearning | @LikeableLocal

Facebook Reachageddon = The End of Organic Reach.

If you aren’t paying to boost your posts, only 1-2% of your fans will

see your posts organically

It’s OK!

Marketers who know what they are doing on social can blow away the competition with strategic ads.

You’ve never been able to

market smarter!

@NicoleKroese | #LikeableLearning | @LikeableLocal

Perfect the Audience Reach Who is your perfect new customer?

Reach them with Facebook, Twitter, & LinkedIn Ads• Boosted Posts • Lookalike ads • Email Lists • Targeted “Like

Ads”

• Twitter Cards • Promoted

Tweets

• LinkedIn Targeted Ads

@NicoleKroese | #LikeableLearning | @LikeableLocal

Oh, the possibilities!

@NicoleKroese | #LikeableLearning | @LikeableLocal

@NicoleKroese | #LikeableLearning | @LikeableJeweler

Custom TargetingSpecify everything for gender, to income, to job title, to interests, to location!

Make it easy with TURBOPOST ™

@NicoleKroese | #LikeableLearning | @LikeableLocal

3. Inspire With Stories

@NicoleKroese | #LikeableLearning | @LikeableLocal

Why Storytelling?

•Storytelling is the most powerful way to put ideas into the world

•Hearing a story causes an emotional connection to that company

•Figure out what stories will resonate with customers/prospects

@NicoleKroese | #LikeableLearning | @LikeableLocal

AND Use Your Unique Brand Voice

@NicoleKroese | #LikeableLearning | @LikeableLocal

@NicoleKroese | #LikeableLearning | @LikeableLocal

4. RecycleGreat Content.

@NicoleKroese | #LikeableLearning | @LikeableLocal

Recycling Content Works

@NicoleKroese | #LikeableLearning | @LikeableLocal

5. IncentivizeReferrals. You can pay to play too.

“I believe in incentivizing people. If you can incentivize people in anything, whether it’s in life; in spirituality; in business; just take care of folks. Incentivize them and all of a sudden it's amazing the difference that you'll see.”- Zachary Levi

@NicoleKroese | #LikeableLearning | @LikeableLocal

@dens

Referrals: Incentivize and Ask

@NicoleKroese | #LikeableLearning | @LikeableLocal

Take a Look at Another Example…

@NicoleKroese | #LikeableLearning | @LikeableLocal

6. Join the ConversationBy Effectively Listening and Responding

When people interact, comment back!

This is your chance to showcase your

expertise!

@NicoleKroese | #LikeableLearning | @LikeableLocal

Responding on Social Media: Rules of Thumb

•Respond to all customer comments on social media–Embrace ALL comments

•Respond quickly and publically •Remember your “thank you’s” and “I’m sorry’s”

@NicoleKroese | #LikeableLearning | @LikeableLocal

Did You Know?

80% of Customer Service inquiries go

unanswered on social mediaBy being in the top 20%, you

can establish your company as a leader

@NicoleKroese | #LikeableLearning | @LikeableLocal

Responding to Negative Comments: 2 Best Practices

1.Do-not-delete

2.No response is a response

@NicoleKroese | #LikeableLearning | @LikeableLocal

How to Respond to Negative Comments

1.Respond quickly and publically– Indicate that you will send a

private message to the customer

2.Resolve Privately– This takes any back and forth

offline @NicoleKroese | #LikeableLearning |

@LikeableLocal

7. PRACTICE Gratitude

"I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder." - G.K. Chesterton

@NicoleKroese | #LikeableLearning | @LikeableLocal

Say Thank You

@NicoleKroese | #LikeableLearning | @LikeableLocal

PREPARE for Facebook Reachageddon.

RECYCLE Great Content.

JOIN THE CONVERSATION by listening and responding

PRACTICE Gratitude the Old Fashioned Way.

INSPIRE Stories About Your Employees & Products.

INCENTIVIZE Referrals (You Can Pay to Play Too).

LET’S REGROUP

ENGAGE with Great Content

@NicoleKroese | #LikeableLearning | @LikeableLocal

HOW CANLIKEABLE HELP?

@NicoleKroese | #LikeableLearning | @LikeableLocal

@NicoleKroese | #LikeableLearning | @LikeableLocal

Content Scheduled and Managed For You

Thousands of content ideas at your fingertips & a smart scheduling tool

@NicoleKroese | #LikeableLearning | @LikeableLocal

TURBOPOST ™ Technology

Strategically Repeated Tweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement

Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!

#TSBetterBusiness @nicolekroese

Likeable Hub Site

WANT TOLEARN MORE?Today: Schedule a demo of Likeable Hub now or later!

Or visit: www.likeabledemo.com or call 212-359-4347!

*Special Promotion: FREE MONTH for attending this session!

To dive in RIGHT NOW: visit LikeableHub.com and get a free trial of our VIP Plan.

@NicoleKroese | #LikeableLearning | @LikeableLocal

GRAND PRIZE!CONTACTNicole Kroese

EMAILnicole@likeablelocal.com

TWITTER@nicolekroese

PHONE212-359-4347

QUESTIONS?Don’t forget to grab my card or set up a time to talk later if you have questions

@NicoleKroese | #LikeableLearning | @LikeableLocal