WELCOME

How To Build A Landing Page?

Wordcamp

@alexf_oliveira www.linkedin.com/in/alexoliveira1

#WCMIA2016

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What is a Landing Page?

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A landing page is a website page that allows you to capture a visitor's information through a lead form.

Why Should I Use It? If designed and optimized properly you’ll generate leads and sales 24/7. Unlike other pages on your website where you only see clicks with a Landing Page you should be converting those clicks in to leads.

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What’s Your Offer?”

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Once you and your team determine which product or service you want to offer on the landing page take time to look at what your competitor’s are doing for the same product or service. Visit Spyfu, BuzzSumo or SEMRush to learn more.

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Elements To Consider When Designing A Landing Page Design, Optimize, Market, Measure

Step 1: Design Step3: Market

Step 4: Measure

Completed

Step 2: Optimize

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Design Musts Layout | Images | Responsive Design

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Design Tips Color & Branding

- Optimistic and youthful - Often used to grab a

viewer’s attention

Yellow 1 - Energy - Increases heart rate and

creates urgency - Often seen with clearance

sales and references to food

Red 2 - Creates the sensation of trust and security

- Often used by banks and businesses

Blue 3 - Associated with wealth - The easiest color for the

eye to process and used with finance or entertainment websites

Green 4

- Aggressiveness - Used as a call-to-action

and attention grabber

Orange 5 - Romantic and feminine - Used to market products

and services for women and young girls

Pink 6 - Soothing and calm - Often relates to beauty or

anti-aging products

Purple 7 - Powerful and sleek - Seen as luxurious and

sophisticated

Black 8

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Learn more about colors by visiting Colormatters.com

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Design Tips

• Is The Offer Clickthrough or LeadGen? • No Navigation Menu • Offer Above The Fold

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Sample Design

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Optimization Musts

Definition of Optimization - noun op·ti·mi·za·tion \ˌäp-tə-mə-ˈzā-shən\ :an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible;

@alexf_oliveira

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Optimization Musts

• Copy – Headline • CTA – Call-To-Action • Forms (short vs long) • Add Data Validation

@alexf_oliveira

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Optimization Tips

• Integrate with CRM/Email Service/ Marketing Automation Software

• What To Test? Color, Image & CTA • No Paragraphs- Use Bullets • A/B Testing is a MUST!

@alexf_oliveira

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Sample Optimization

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Marketing Musts

• Target Audience & Location • PPC pay-per-click OR CPL cost-per-lead • What marketing channels will you use? • Ad designs must be consistent with Landing Page • Emphasize Benefits NOT Features

@alexf_oliveira

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Marketing Tips

• Add Testimonials • Incorporate Trust Indicators (Reviews, SSL) • Limit Social Media Links • Video (hosted on your landing page)

@alexf_oliveira

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Sample Marketing Campaign

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Measuring Musts

• Google Analytics (add pixels and conversion tracking) • Optimize Landing Page and Marketing Campaign based on data analysis

@alexf_oliveira

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ALEX F. OLIVEIRA Entrepreneur

alex@prediqmedia.com

Thank You @alexf_oliveira

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#WCMIA2016