Transcript of How to build a great profile and professional brand
- 1. First Lastname Your title here LinkedIn Build a great
LinkedIn profile and build your professional brand Drag your
profile pic onto this one to replace, then recenter the picture and
text on the slide
- 2. 3 Connect to opportunity
- 3. 4 Members 347M Members per second >2 New Monthly unique
visitors 93M Growing global network
- 4. 5 LinkedIn helps its members STAY CONNECTED STAY INFORMED
GET HIRED
- 5. 6 CONNECT with your professional world
- 6. Build a great profile 7
- 7. Add a professional photo 1 More views with a profile photo
than without 14x Source:
https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
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- 8. Write an attention- grabbing headline 2 Explain what it is
you do Show your passion and value 9
- 9. Draft a compelling summary 3 Focus on career accomplishments
and aspirations Recommend 40 words or more Include keywords not
buzzwords 10
- 10. Detail your past work experience 4 More profile views than
those without 12x Source:
https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
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- 11. 5 Source:
https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
Add examples of your work in photos presentations & videos Give
a dynamic, visually appealing representation of your professional
story 12
- 12. Add skills and get endorsed for them 6 Include a mix of
high level and niche skills 13
- 13. Include Volunteer Experiences & Causes 7 More profile
views than those without 6x Source:
https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
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- 14. 15 STAY INFORMED Build your professional brand
- 15. The most relevant professional news and knowledge Pulse
Influencers & Publishing GroupsSlideShare 16
- 16. 17 Tell visual stories with SlideShare Increase search
findability
- 17. 18 Find and join Groups Participate in discussions related
to your industry
- 18. 19 Build your knowledge Discover content that matters to
you
- 19. 20 Gain insights from top industry leaders
- 20. Helping you grow and engage your network 21 Sharing updates
vs. publishing posts Share links, articles, images, quotes or
anything else your followers might be interested in Deeply explore
topics that matter to you, then watch the comments to see your
impact UPDATES PUBLISHING
- 21. Share your knowledge, perspective, or what you care about
with a status update Grow your reach 22
- 22. Publishing on LinkedIn Becomes part of your profile Gets
shared with your network Reaches the largest group of professionals
ever assembled 23
- 23. More engagement with content vs. jobs 7x Content Jobs
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- 24. Be known for what you know Strengthen your reputation and
grow your reach 25
- 25. Inspiring member profiles
- 26. 27 Lyndsay Petruny TV Host & Sideline Reporter for the
Chicago Bears
- 27. 28 Paul Maloney Executive Chef, King Dominion Theme
Park
- 28. 29 Oliver McGee CEO-Founder, Partnership Possibilities for
America | UCLA-NASDAQ Certified in Corporate Governance
- 29. 2014 LinkedIn Corporation. All Rights Reserved.2014
LinkedIn Corporation. All Rights Reserved.