Post on 23-Dec-2015
How to Boost Younger Membership
Main Points
Current statistics Resources What is the Young Professionals Campaign? Membership Action Plan Identify Members Recruit Members Engage and Retain Members Build Membership Sustainability
But First – Interaction!
Why did you join Rotary? How were you invited? What did you know before you joined? What is your testimonial?
These questions can help us gauge why a member would want to join, what they know, what they think they know,
and what we want them to know – most importantly, what OUR CLUB story is.
Lack of Membership Sustainability
Rotarians under age 40 make up less than 10% of membership (Rotary International statistics - 2014)
There's no current strategy to lead Interact members to becoming Roteract members to becoming Rotary members
More than 90% of millennials want their career to reflect “doing good” in the world
(Kelly Global Workforce Index survey - 2014)
Rotary Offers Resources
Membership Development Resource Guide Membership Growth and Retention Support for
Clubs Club Membership Committee Manual Start with Rotary cards Understanding Young Professionals webinar What's Rotary Card (or proposed club flier) Light Up Rotary Day campaign
Young Professionals Campaign
Recruiting 25 – 40 year old members Social Media and Service Projects
Twitter, Facebook, Vine, Vimeo, Instagram, Blogs
Experience Rotary outside of club meetings
Non-members find Rotary uninviting, lacking appeal, out-of-date, and out-of-touch
YPs have same interests as older members – just have a different approach
What Do YPs Want?
Challenging Tasks Flexible Scheduling Family-Friendly Planning and Events “Untethered” and Modern Ways to Organize Mentors
Important Goals:
District 9210 Rotary International Membership Goals 2013 - 2016
Developing a Membership Action Plan
Understanding Young Professionals Webinar – Rotary 2014
Identifying Potential Club Members
Qualified potential members are either
Currently working in professional, proprietary, executive, or managerial positions or retired from such positions
Community leaders who have demonstrated a commitmentto service through personal involvement in community
affairs
Rotary Foundation alumni, as defined by the RI Board
They must also
Be able to meet the club’s weekly attendance and community project participation requirements
Live or work within the club’s area
Fit into a classification that is not overrepresented in your club (exception: Rotary Foundation alumni)
Recruit Potential Club Members
Open social events Rotary member presentation with topic
relating to younger members Can drive or other easy fundraiser at
event Information capture and invite to future
meeting Interactive with social media – tweets and
pictures Media-worthy!
What Can Social Media Do For Us?
Video: https://www.rotary.org/myrotary/en/diving-social-media
Engage and Retain New Members
District 9210 Rotary International Membership Goals 2013 - 2016
Build Membership Sustainability
Developing Meaningful Induction Ceremonies Involving New Members in Meaningful Service
Projects Informing and Orienting Your New Member Using New Member Information Kits Communicating Electronically Educating and Nurturing Existing Members Direct to Interact > Roteract > Rotary Pipeline
So What Are Our First Steps? Assess our current membership Create preliminary list of skills or occupations that
aren't a part of our group Develop relationships with diverse community
members that fit the needs of the group Invite potential members to a Rotary activity or event Follow up invitation for interested individuals to a club
meeting Club decides to invite potential to become a member Have new members recruit friends, family, and peers Repeat!
Club Self-Assessment
Understanding Young Professionals Webinar – Rotary 2014
Community Focus Group
Rotary has a step-by-step guide to host a community focus group to gauge non-members perception of Rotary in the community
This may help us gauge interest and knowledge about our 3 city clubs and how to move forward with recruitment of new members
Conversation
Let's discuss how we want to proceed!
Thank you and have a wonderful day!