How to be Successful with Search in YOUR Organization

Post on 12-Apr-2017

51 views 0 download

Transcript of How to be Successful with Search in YOUR Organization

How to be Successful with Search in Your Organization

Agnes Molnar, Search ExplainedAgnes.Molnar@SearchExplained.com

@SearchExplained

Workshop Resources

https://SearchExplained.com/Vogin-IP-2017

Search & People

Source: http://searchpatterns.org

Enterprise SearchConnects people to the information

they need to get their jobs done.

Enterprise SearchSearch technology

that your organization owns and controls

Find is the REAL Challenge!

The Search Processes

Crawling Indexing Calculating Initial Relevance

Querying Presenting Results Capturing Clicks

Analyzing Suggesting Tuning

Search Processes

Crawling & Indexing

Crawling & Indexing

Query Processing

Search Topology Components

Source: MSDN

Hybrid Search

Search:User – Context – Content

Users:Information needs, audience types, expertise, tasks[Who needs the Information]

Content:Document types, objects, structure, attributes, metadata [How to describe the information]

Context: Business models & goals, corporate culture, resources[How the information is used]

Users

ContextContent

Content AnalysisLocations of content

State and quality of content

Whether it will be migrated

Metadata

Organizing principles that can be reused

IS-ness and ABOUT-ness of content

Ownership of content

Content lifecycles

Relative value of content

USER EXPERIENCE - CUSTOMIZATIONS

Refinement

Result Type & Display Template On Hover Panel

Queries & Query Rules

Manual vs. Auto-TaggingManual Tagging

Auto-Tagging• Entity Extraction• Pre-defined taxonomy-based tagging/classification• Machine learning

Result Set (out-of-the-box)

Refinement Panel

Result Set - Documents

Result Set – Food Recipes & Nutritions

Result Set - Tasks

Query Rules• Query conditions

• Promote Results• Result Blocks• Transform Query

Query Rules – Promoting Results

Query Rules – Result Blocks

Query Rules – Changed ranked results

Query Rules – Add content freshness to ranking

Query Rules – Add content freshness to ranking

http://www.techmikael.com/2013/10/adding-freshness-boost-to-sharepoint.html

Search Query Tool

http://sp2013searchtool.codeplex.com/

Search Experiences in Office 365

The Microsoft GraphLearns about you, your work & your relationships 

The Microsoft GraphPowers discovery of content & expertise throughout O365

The Microsoft GraphPowers discovery of content & expertise throughout O365

SearchFind content & expertise faster with search result relevance powered by Graph

The Microsoft Graph

DelveSearch for and discover contentand expertise

Powers discovery of content & expertise throughout O365

Content Quality

Accuracy

CompletenessTimeliness

Search Quality MetricsNumber of Searches Number of successful

SearchesNumber of Searches with

Zero results Results with no click

Most popular Queries Results clicked the mostWho’s performing the

most searches (users/departments/roles)

Correlated searches

Speed / latency Total distinct search terms Total distinct words Trends and historical data/charts

What if I cannot find a document?

The document does not exist.

The document does exist - but is not in the search index.

The document does exist, is indexed – but I don’t have permission to read it.

Search Adoption in Practice

Metrics

Get new staff to quickly start using search to explore and find resources.

How many new staff use search in the first 2 months.

# of search sessions/month for the the new staff segment.

Proof of Concept (POC)Initial requirements & conditions

Limited scope• Functionality• User Experience• Content• Users• Etc.

Limited time frame

Project phases

Source: OlaSearch

Who Needs Governance?

GovernanceThe set of

policies, roles, responsibilities and processes

that guide, direct and control

how an organization’s business divisions and IT teams cooperate

to achieve business goals.

Pillars of Governance

SecurityAuditingReliabilityUsabilitySupportability

Roles and Responsibilities MatrixRole Task Responsibility

Search Manager

Search Analyst

Search back-end engineer

Search front-end engineer

Search relevancy engineer

Responsible

/

Accountable

/

Consulted

/

Informed

Search Governance PlanManaging scopes of Search

Defining content sources

Defining and managing content types

Defining and managing metadata

Identifying promoted results

Using third-party tools or custom functionality to extend search

Search Analytics

Training end users

THANK YOU!

Agnes MolnarAgnes.Molnar@SearchExplained.com

https://SearchExplained.com @SearchExplained

https://SearchExplained.com/Vogin-IP-2017