adel zakout / adel@despark.com

building innovative products within a

large organisation..

..becoming an intrapraneur

adel zakout: architect turned entrepreneur

openbuildings.comclippings.com

boom! burgers & steaksdespark.com

in-tra-pre-neur (In¹tre-pre-nur) n. A person within a large corporation who takes direct

responsibility for turning an idea into a profitable finished product through assertive risk-taking and

innovation

why?

traditional advertising is dead

the best marketing is having a product people love

there is a startup somewhere that is out to destroy you

so how do you compete?my 9 steps to building a

successful digital product..

1. look for opportunities

1. look for opportunities2. define the product objective

1. look for opportunities2. define the product objective3. define the stakeholders

1. look for opportunities2. define the product objective3. define the stakeholders4. stalk them

1. look for opportunities2. define the product objective3. define the stakeholders4. stalk them5. define your product hypothesis

1. look for opportunities2. define the product objective3. define the stakeholders4. stalk them5. define your product hypothesis6. specify the product

1. look for opportunities2. define the product objective3. define the stakeholders4. stalk them5. define your product hypothesis6. specify the product7. build

1. look for opportunities2. define the product objective3. define the stakeholders4. stalk them5. define your product hypothesis6. specify the product7. build8. measure

1. look for opportunities2. define the product objective3. define the stakeholders4. stalk them5. define your product hypothesis6. specify the product7. build8. measure9. iterate & improve

how?

1. internal teams

1. internal teams2. hackathons & incubators

1. internal teams2. hackathons & incubators3. external providers

1. internal teams2. hackathons & incubators3. external providers4. “startup-as-service” agencies

startup-as-a-service with Associated Press/BBC

1. look for opportunities

improving team workflow to provide tv news faster

2. define the product objective

help journalists in the field get stories back to the newsroom

3. define the stakeholders

journalists & newsroom producers

4. stalk them

5. define your product hypothesis

A mobile application for Journalists that allows them

to take photos, videos, record voice memos, type articles and submit to the

newsroom, on the go.

6. specify the product

a prototype of the journalist mobile app and newsroom

web interface

7, 8, 9. build it, measure, iterate

7, 8, 9. build it, measure, iterate

7, 8, 9. build it, measure, iterate

7, 8, 9. build it, measure, iterate

7, 8, 9. build it, measure, iterate

conclusions

you need to innovate to stay in business

leverage your strengths as a brand; but embrace the startup ethos of

agility and speed to survive

thank you. questions?

adel zakout / adel@despark.com