BRAND CAMP STORY

How to Avoid Conference FAIL

Hajj Flemings @hajjflemingsBrandon Chesnutt @bchesnutt

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The start.

The upgrade.

Why do major conferences matter to Metro Detroit?

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Conferences add credibility to growing digital communities.

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They provide an “experience” you simply cannot find online.

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Detroit is in a Brand Crisis.

Conference development requires careful planning.

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Start by growing your idea.

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You can approach it like an “entrepreneur…”

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…or a “franchisee.”

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Match your conference content to the market.

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Find the right content to personality ratio.

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Be ready to handle “interesting” requests from rockstar speakers.

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Create reasonable expectations.

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Differ from the “norm.”

Questions?

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Thank You!

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