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How To 2X (or 5X or 10X) Your Membership Sales in 90 Days or LessErik Charles Russell • Author of The Art of Selling Memberships

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• 29 years experience in Martial Arts and Fitness as a ProgramDirector, Coach, and Owner• Failed English in High School … twice … BUT wrote a #1

International Best Selling Book … The Art of SellingMemberships• I grew up very poor and have been earning my own income

since I was 11 years old

Who am I?

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My Promise To You:I’m going to show you exactly how to

2X or 5X or 10X your membership salesin 90 days or less

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“My revenue doubled in just 3 months and I was able to help my wife open a yoga studio.”Mike Wickware

PROOF!

“Within the first 30 days of using Erik’s process we doubled our closing percentages.”Derrek Hofrichter

“I was able to quit my full time job and doubled my income in 90 days.”

Jesse Briggs

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Results Are Not TypicalI'll walk you through a lead management and follow up system

we're using to get these results. Please understand that my results are not typical because the average person who attends ANY training gets zero results.

However, I'm happy to share with you exactly what's working for me and my clients.

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Imagine What Your Life Will Be Like When:• You 2X, 5X, or 10X your membership sales in the next 90 days

without using some expensive marketing gimmick.• You NEVER have to worry about whether that incoming lead is bad or

good because they’ll all be good.• What will your life be like when you triple or quadruple your income

because you’re doubling your sales without doubling your expenses?

Will that make a differenceto you and your family?

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What We'll Cover:• How To Turn Bad Leads Into Great Leads• 3 Ways To Double and Triple Your Prospect

Show Up Rate• The Exact Script to Close Appointments with

No Pressure and No Convincing

How To Turn Bad LeadsInto Great Leads

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How To Turn Bad Leads Into Great Leads

Little Known Secret:

There is no such thing as a bad lead

3 Ways To Double and TripleYour Prospect Show Up Rate

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BF #1 - Be First

• The importance of quick follow up is grosslyunderestimated in our industry.

• If you get back to an inquiry within 15-20 minutes theyare 3 times more likely to make an in-person visit.

3 Ways To Double and Triple Your Prospect Show Up Rate

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BF #2 - Be Frequent

• The lack of urgency in getting back to a lead is oneof the biggest mistakes that most people make.

• The first to business to speak to a prospect will get50% of the business in that marketplace.

3 Ways To Double and Triple Your Prospect Show Up Rate

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The 5 Day Frequency Follow Up Plan

• 1 email

• 3 phone calls

• 1 voicemail

• 1 text

3 Ways To Double and Triple Your Prospect Show Up Rate

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3 Ways To Double and Triple Your Prospect Show Up Rate

The Voicemail Script

“Hi [Prospect’s Name]. This is [Your Name] calling from [Name of

Business]. I’m calling to chat about your interest in training with us. Give me a call back at [Phone Number] when you get the

message. If I don’t hear from you, don’t worry about, I’ll call you again later.“

The Exact Script to Close Appointments with No Pressure and No Convincing

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BF #3 - Be Their Friend

• A good friend listens

• A good friend offers encouragement

• A good friend re-assures

The Exact Script to Close Appointments with No Pressure and No Convincing

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The Exact Script to Close Appointments with No Pressure and No Convincing

Keys to being their friend:

Question the prospect

Listen to the prospect

Re-assure the prospect

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The Exact Script to Close Appointments with No Pressure and No Convincing

First answer the price question

"Thank you for your interest. The price of your

membership here is going to depend on the program

that you choose. We have quite a few options."

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The Exact Script to Close Appointments with No Pressure and No Convincing

Question

"Have you ever trained before or is this something new for you?"

Re-Assure

“That’s perfectly fine. 99% of the people who start here are

beginners. We’re very beginner friendly.”

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The Exact Script to Close Appointments with No Pressure and No Convincing

Question

“What’s your goal? What are looking to accomplish with your

training?”

Re-Assure

“That’s great. Most of the people who train here have a similar

goal so you’ll fit right in.”

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The Exact Script to Close Appointments with No Pressure and No Convincing

Explain how their first

workout/lesson/session works.

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The Exact Script to Close Appointments with No Pressure and No Convincing

Question

“Do you work days or nights?"

Re-Assure

“Ok, great. I have tonight at 5:30 or tomorrow at 5:30. Which

works best for you?”

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The Exact Script to Close Appointments with No Pressure and No Convincing

Tell them what to expect when

they show up.

Are you enjoyingthe workshop so far?

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What We Covered:• How To Turn Bad Leads Into Great Leads• 3 Ways To Double and Triple Your Prospect

Show Up Rate• The Exact Script to Close Appointments with

No Pressure and No Convincing

Let me ask you ...How many additional members are you going to sign up

because of the info I shared with you today?

If you liked this training then you’re going to love …

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