How the Biggest Brands Stay Social, As Told By Their Community Managers

Post on 23-Aug-2014

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The community managers from Whole Foods, REI, Discover, LinkedIn, Kum & Go, National Instruments, HomeAway and Brooks Brothers offer advice about making great social experiences that build lasting relationships.

Transcript of How the Biggest Brands Stay Social, As Told By Their Community Managers

We asked Community Managers

from today’s biggest brands:

“How do you help your company

#staysocial?

Just take it one post at a time. Unless you can use a macro to knock out a few at once... #worksmarternotharder.

-Ashley Minervini, Brooks Brothers

HomeAway stays social by connecting with our audience and using visual content to inspire fans to create travel memories with their family.

-MAirin heArd, homeAwAy

 I help @wholefoods stay social by joining in community conversation. Being part of the conversation connects us to the pulse of the brand. 

-nikki newMAn, whole foods

As you can imagine, monitoring our social channels 24 hours a day can be a bit challenging, which is why we have team members distributed across multiple time zones. This does allow us to get some sleep as individuals, even though the internet never does.

-derek hoMAnn, linkedin

It’s all about connecting, inspiring & representing REI’s values … So naturally, I need to play outside as often as possible.

-kelly wAlsh, rei

My personal mantra for success on social: be consistent. Build a community through meaningful content and conversation.

-kAtie CArroll, linkedin

You’re an integral part of a brand’s story. Take the opportunity to make the story worthwhile.

-CAitlin Greenwood, spredfAst

“”

Add value, not noise.

-Joelle PeArson, nAtionAl instruments

“ ”

When you feel overwhelmed, go back to the basics of simply interacting with people. It’ll remind you why you love your job.

-Mike teMPleton, kum & Go

Best part of my job = helping people thru social. It’s such a captivating & personal way to stay connected to our card members.

-MirAndA Johnson, disCoVer

There’s nothing quite like making someone’s day via social service. Simply the best!

-hilAry Allred, disCoVer

“”

I love learning! Knowledge is a powerful tool. Keep up with the latest news and 411 by viewing your social streams daily.

-robin burt, disCoVer

Then we asked our community on Twitter the same question. Here is what they had to say:

Happy Community Manager Appreciation Day!

How do you help your brand #staysocial? Tweet us at @spredfast to let us know.

#staysocial