Results are out and the Republicans are assuming the White House.

Though this was a battle dominated by the emotions of the voters, technology at the second place was highly influential.

Here is how technology plays a key role in the US elections:

Social Media Campaigns

Social media also transformed the voters to informed voters.

Twitter is perhaps the greatest ally of Trump since he managed to gain 13 million followers in Twitter, pretty high than Clinton.

Cyber Security

“Email server” has been one of the buzzwords that resonated throughout the election campaign.

This incident emphasized the utmost significance of cyber security and the IT best practices to be followed.

Data is pivotal to everything

All over the pre-election events, we saw how Big Data has been used to arrive at real-time analytics.

This includes debates, discussions, micro-targeting of the audience, social media sentiment analysis, exit polls and so on.

Check out these additional articles for more Big Data news

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Suyati provides marketing technology and integration services forcompanies that wish to combine the best of breed solutions and create aunified approach to customer acquisition. This unified digital marketingapproach requires system integration between various CMS and CRMplatforms, and a slew of eCommerce, Marketing Automation, Social MediaListening, email and social marketing, and customer service systems. Ourspecialized knowledge in Salesforce, open source and .Net based systemsenables us to build effective custom integrated solutions for our clients.