August 26, 2010

How Social Recruiting Supercharged the World's Premier Measurement Company

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• Introductions and background

• Partnership formation

• Identifying need to improve current social media efforts

• Process (methodology & strategy)

• Implementation & initial roll-out

• Lessons learned & enhancements

• Results

• Success stories

• What’s Next

Agenda

Introductions & Background

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Greg SummersBusiness Development DirectorD: (215) 462-2838C: (215) 834-4642

Michelle KrierDirector of Marketing & Social MediaD: (262) 439-1443C: (414) 617-3103

Partnership Formation

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The partnership launched in June 2009

State of Social Media – June 2009

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Sporadic tweeting

No engagement

Process for Crafting the Social Recruiting Strategy

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• Social Networking & Web 2.0

• Career Site Optimization

• Landing Pages & SEO

Agilent’s Social Recruiting Goals

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• Create the methodology– Who are we targeting?

– What is our objective?

– What’s our strategy?

– What social media tools will we use?

Process For Creating the Strategy

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Implementation & Initial Roll-Out

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• July 2009 launch

• Started with:

• Each site managed by different recruiter

• Created best practices on how many times to post per day, tools to use, etc.

Implementation & Initial Roll-Out

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Implementation & Initial Roll-Out

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• Shorten URLs that are posted to track # of clicks and # of applications from job posts using the appropriate source code

• Also monitor # of retweets, @reply conversation threads (CoTweet) and mentions of Agilent website (backtweets.com)

Implementation & Initial Roll-Out

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Implementation & Initial Roll-Out

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Implementation & Initial Roll-Out

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Other niche sites

Implementation & Initial Roll-Out

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• Added social media links to email signatures

• Added links to social media profile on Agilent careers

Implementation & Initial Roll-Out

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Lessons Learned

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• Single source to manage all 3 profiles is more efficient and allows for better engagement

• Agilent’s community is passionate and engaged!462 fans on

1,006 followers on

703 members on

2,171 members of our Talent Community

Lessons Learned

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Results

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Results

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Source Effectiveness: June 1, 2009 – May 31, 2010

Source Jobseekers Candidates Hired

Facebook 394 4

LinkedIn 987 15

Twitter 25 0

Social Media (general)

187 0

Viadeo.com 7 0

TOTAL 1600 19

Success Stories

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Maryland Bio Breakfast

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LinkedIn Job Posting

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Agilent Community to the Rescue!

What’s Next?

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Questions?

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Connect with Pinstripe!

www.pinstripetalent.com

@PinstripeTalent @PinstripeJobs @Recruitalicious @PinstripeHC

www.facebook.com/pinstripetalent

www.linkedin.com/groups?gid=1774239

www.youtube.com/PinstripeTalent www.pinstripetalent.com/HRpreneuring www.pinstripetalent.com/RPOlosophy www.pinstripetalent.com/recruitalicious

Thank you.

Visit us at www.pinstripetalent.com or call 877-797-3379