Post on 23-Aug-2014
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
How Social Mediawon the US Elections 2012
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Four more years
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@BarackObama
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@MittRomney
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twindex
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Engagement Map
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Engagement Map
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Barack Obama on Facebook
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Mitt Romney on Facebook
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Clint Eastwood & the invisible Obama
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@InvisibleObama
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@InvisibleObama
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@InvisibleObama
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
This seat is taken
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
This seat is taken
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
He’s asleep
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Big Bird
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Big Bird
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Big Bird
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Big Bird
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Horses & Bayonets
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Romney Tax Plan
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Google Bombing
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Spoof Accounts
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Spin Room
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Most retweeted tweet ever
E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Thank You
Harvard-Columbia US Election Breakfast Geneva 07.11.2012
Matthias Lüfkens Matthias.Luefkens@bm.com @Luefkens @B_M