How Rakuten is planning to run their business in English?

S1200114 Hiroaki Kato

What is Rakuten?

•  Rakuten supply many kinds of Internet services.

•  Rakuten is the biggest Internet web site in Japan.

•  Rakuten is well-known online shopping site

Managerial approach of Rakuten

•  Rakuten aim to be top of the Internet services company Japan and in the world.

•  Rakuten provides new mechanisms of online shop with extraordinary speed.

•  Rakuten puts oneself in the mind of the customer.

Managerial approach of Rakuten

•  Rakuten advances into foreign markets.

•  Rakuten expands one’s presence around the world.

•  Rakuten has bought many overseas Internet shopping site.

•  Rakuten try to raise one’s international profile.

Managerial approach of Rakuten in foreign countries

•  The overseas market is a large and untapped market for Rakuten.

•  The Rakuten’s sales have been flat in the foreign countries.

•  Rakuten have a high degree of expectation

Managerial approach of Rakuten in foreign countries

•  All of the company members of Rakuten had to be able to communicate and do tasks using English in the future.

•  The company members of Rakuten must do a presentation in English.

•  English will become its official language in Rakuten company.

Employee training of Rakuten

•  The company members od Rakuten have to study English hard.

•  Rakuten has supported employee efforts to learn English by tying up with an English conversation school.

•  Sometimes the company members of Rakuten pay for English conversation school fee out of their own pocket.

Powerful influence of Rakuten

•  Rakuten is one of the most influential company in Japan.

•  Many companies in Japan model the operation after the Rakuten.

•  Rakuten raise an alarm over the English language education in the japanese company.

Conclusion

•  Rakuten achieves far-reaching reform of the entire company.

•  Rakuten cultivate an employee by a restructuring of the entire company.

•  Rakuten of the entire company Rakuten anticipate the English educational innovation.

List of references

•  http://injapan.gaijinpot.com/work/teaching-in-japan/2010/07/20/rakutens-decision-on-english-not-welcomed/

•  http://corp.rakuten.co.jp/

•  https://www.rakuten-sec.co.jp/