Communications on a Shoestring

Conference

27 June, 2012, London

#shoestringcomms

“Above all what matters is not to lose the joy of living in the fear of

dying”Maggie Keswick Jencks -

Founder

•“Maggie’s provides high quality, innovative support for cancer

patients and survivors”

•“Maggie’s is an excellent example of supporting lifestyle change, so that attitudes and

behaviours can change positively for the long-term”

•Professor Mike Richards CBE, National Clinical Director for Cancer

Our problem is not enough people know about us!!

14% in London; 63% in Scotland

How can we solve this problem and

with £0?

Our unique selling points

Founder’s storyArchitecture

Art DesignGardens

Local community

1.Contacts

2.Creativity

3.Confidence

BUT... how to build a

campaign?

How to involve the whole

organisation? Something in it for everyone