HOW JESUS BECAME THE WORLD BEST SELLING BRAND

Yinka Olaitowww.yinkaolaito.com

Vision: Matt 1:21-24

Brand differentiation: miracles& salvation

Brand communication: come unto me

Brand marketing strategies: parable of the marriage

Good leadership and coaching: he teaches how to pray

Strong management team- Accountant, had 3, 12, 70 And crowd

Internal audience capacity development- 12/70 disciples

Understand His initial target

Assignment and global reach- Day of Pentecost

Uses available media: Boat & Colt

Personal Image- soldier fighting over his garment

Personal/Brand Identity: He understand who he is

Listening/Feedback: Who do men say I am ?

Trans-generational brand through Strong structure

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