January 23, 2014!

How Industries Push Mobile Engagement & Next Level Opportunities!

1  

M!A!M!Webinar Series!

Sponsored by:!

2  

As the premier global trade association dedicated to accelerating the transformation and innovation of marketing through mobile, the MMA represents the entire marketing ecosystem and brings together over 700 organizations globally, allowing us to facilitate connections, deliver insight and drive impactful action for our members and the industry at large!For more information about membership email: membership@mmaglobal.com or visit http://www.mmaglobal.com/member-center/benefits !!

"INSIGHTS: !"Access a world of insights through our white papers, articles and case "studies. Support your mobile agenda and ensure mobile readiness!

!

"CONNECTIONS: !"Interact with passionate leaders and stay on the cutting edge. Boost "your business and career by connecting with the people that matter!

!

"IMPACT: !"Influence industry frameworks, standards, guidelines and best "practices. Join the industry initiatives that shape the future of mobile!

About the MMA !

3  

•  How Mobile Relationship Management (MRM) picks up where CRM strategy & data leave off!

•  Using push messaging to drive greater business results in mobile!

•  Good Push Index findings by industry with +/-examples!•  Four tips to improve MRM at each stage of a customer’s

journey!

Today’s Agenda!

4  

•  A new way to segment customer communications beyond behavior & preferences!

•  The vast delta (and potential) between average apps’ opt-in rates and top performers !

•  Four tips to improve MRM at each stage of a customer’s journey!

Key Insights to be Shared!

5  

Moderator!

Presenters!Heidi Tretheway!Director of Marketing Communications!Urban Airship!

Corey Gault!Director of Communications!Urban Airship!

Leo Scullin!Head of Global Industry Initiatives!Mobile Marketing Association!

6  

Managing Your Questions!

Share the Insights #MMAWeb!#MRMstrategy!

59  

!!!" " " " " " "!

Closing: Key Takeaways!

•  Show value before asking for the opt-in!•  Engagement and retention are not always linked;

strong variances by industry!•  Consider your customer-app relationship as another

way to segment messaging!•  Top-performing apps respect preferences and learn

from users!

60  

MMA New York Forum!May 7-9, 2014!MMA Singapore Forum!May 2014!Cannes Lions Festival!June 15-21, 2014!NA Mobile CEO & CMO Summit!July 13-15, 2014!!

MMA Webinar Series! Upcoming MMA Events!Acquire, Engage, Convert & Optimize! A Best Practice Case Study!January 28, 2014!Make it Personal: Mobile Engagement, One Shopper at a Time!January 30, 2014!!

61  

"Smartbrief click here!

"Mobile Smart Fundamentals click here!

"LinkedIn Group click here!

"Twitter click here!"MMA Online: Committees at Work click here!

"MMA Online: Webinar Archive click here!

"MMA Online: White Papers click here!

Additional Resources!

62  

!!!" " " " " " "!

MMA Members Include!

63  

!!!" " " " " "!

MMA Members Include!