HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

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Transcript of HOW HYPERLOCAL CONTENT STRATEGIES BY INNOVATIVE TECHNOLOGY

MORE THAN A NEWSPAPER

MOPO.DE

SPECIALS

DAILYNEWSPAPER& E-PAPER

MAGAZINES &

APPS

MOPO ON SOCIAL MEDIA:

BOOKS & E-BOOKS

SHOP

MOPO LIVE / EVENTS

LINEEXTENSIONS

CORE BRAND

MOPO MOBILE / APPS

MOPOCOMEDY SERIES

DIGITAL DISRUPTION?

NEWS ARE CHEAP

IT´S ALL ABOUTDRAMA AND EXAGGERATION!

DEEP DIVE INTO CONTENT

EXPLORATION

BIG TRENDS:DIGITAL EXPERIENCES

VR STORYTELLING EXAMPLE: „THE VOID“

https://youtu.be/cML814JD09g

PLATZHALTER FÜR TEXT ZU STORY BEHIND THE NEWS

BIG TRENDS: DIGITAL ASSISTANTS

PLATZHALTER FÜR TEXT ZU STORY BEHIND THE NEWS

SCREENLESS WORLD

CONTEXTUAL CONTENT

HYPERLOCAL STORYTELLING:

ARREST BY THE POLICE

SECURED WEAPONS

WAR OF BIKER GANGS

CRIME SCENE REEPERBAHN

HYPERLOCAL STORYTELLING:

7.30 AM: SYLVIE TAKES HER SON TO SCHOOL

2.00 PM: SHOPPING WITH A FRIEND

4.00 PM: RELAXING AT

A RIVERBANK CAFE

A DAY WITH CELEBRITY SYLVIE MEIS

360° STORYTELLING:

THE HORROR ABDUCTION OF SARAH P.

THE NOISE PROTECTION (TELEPHONE) BOOTH

COURT DECISION

INSTRUMENTS OF TORTURE

360° STORYTELLING:

HAUNTED HOUSE

ROLLERCOASTER WITH 3 LOOPS

„WILD MOUSE“ BUNNYHOPS RIDE

HALL OF MIRRORS

AN EVENING AT „HAMBURGER DOM“ FAIR

THE FUTURE STARTS NOW!

MORE THAN A NEWSPAPER