PresenterCharles Davidson

How geothermal tourism helps to

build thriving communities

6 November, 2019

Talk Content

• Peninsula Hot Springs our story • Hot springs tourism = visitor economy• Building thriving communities – Peninsula Hot Springs case study • FEMTEC – introduction • Global Wellness Institute Hot Springs Initiative – introduction • Global Thermal Think Tank (G3T) 2019 China and Japan – key outcomes• PhD Research – Social, Environmental and Economic impact analysis• Innovations at Peninsula Hot Springs

Our Story

Japanese / AsianNature Springs

European Health Springs

Indian / Indonesia / AustralianSpiritual Healing Springs

Tourism = Visitor Economy

Visitor Origin - Local- Intrastate- Interstate - International

“We are custodians of the time of peoples lives”

Peninsula Hot Springs

Purpose To create experiences where people can relax in nature and with each other and connect to the wellness of their being

Peninsula Hot Springs – Business Values

Friendly empathetic and embracing all

Passionate about inspiring international understanding through hot springs and

creating valued experiences

Sharing our knowledge, creativity and experience

Respectful of culture, communities and nature

Responsible for all our actions and impacts on society and the environment

Peninsula Hot Springs – Community Values

Corporate responsibility to society

International understanding through hot springs

Global Community Connection

Local Community Connection

Environmental Connection

Hot Springs Provide

Local Community Connection

Peninsula Hot Springs Examples

Regional industry packages

Community engagement initiatives

Victorian Hot Springs Industry

Development Plan

Global Community Connection

Peninsula Hot Springs Examples

Environmental Connection

Peninsula Hot Springs Examples

Peninsula Hot Springs experiences that help connect to nature and each other

Thriving Hot Springs Communities

Key elements

Healthy EnvironmentsHealthy Lives and Communities

Healthy Economies

Healthy Environment

Healthy Lives and Communities

Healthy Economies

WELLBEING PLANET

WELLBEING COUNTRY (Australia – Tourism

Australia)

WELLBEING STATE (Victoria – Visit Victoria)

WELLBEING REGION

(eg: Mornington Peninsula, Visit Mornington Peninsula)

WELLBEING TOWN

(eg: Rye, Rye Traders Association)

WELLBEING DESTINATION

(eg: Peninsula Hot Springs, Peninsula Hot Springs Group)

WELLBEING EXPERIENCE

(eg: Fire & Ice Bathing Experience, PHS Operations Team)

Founded in 1937, FEMTEC (the World Federation of Hydrotherapy and Climatotherapy) gathers the public and private institutions that represent Thermal Establishments in the respective Countries. At present it has more than 30 member Countries (either statutory or affiliated).FEMTEC, based in Italy, is the only non-governmental organization (NGO) in the sector entertaining official relations (accreditation) with the World Health Organization (WHO).

https://globalwellnessinstitute.org/initiatives/hot-springs-initiative/

Hot Springs Initiative purpose

• Facilitate the evolution of a collaborative and innovate industry that

delivers health and wellbeing for our visitors

• Create international understanding through hot springs

• Encourage corporate responsibility to society

http://worldbathingday.orghttp://bathetheworld.org

Yemen India

CRICOS Provider No. 00124K (Melb), 02475D (Syd), RTO 3113

Victoria University and the Australian Hot Springs Industry

PhD Scholarship Study into the Social, Environmental and

Economic Impact of Hot Springs

An international collaborative research opportunity

Charles Davidson

Chairman Peninsula Hot Springs

Chairman Global Wellness Institute Hot Springs Initiative

International Collaboration International Collaboration

CRICOS Provider No. 00124K (Melb), 02475D (Syd), RTO 3113

International Collaboration International Collaboration

Why I’m I speaking on behalf of Victoria University?

• Seek candidates for the Victoria University PhD Scholarship on :

“The Australian hot springs and spa industry and its role in regional development”

• Look for collaboration: working along side other countries hot springs industries to encourage concurrent studies conducted in cooperation with their academic institutions

CRICOS Provider No. 00124K (Melb), 02475D (Syd), RTO 3113

International Collaboration International Collaboration

Hot springs in Australia: snapshot

• Hot springs exist in every Australian state

• However, still at early stages of development

• Ability to transform the social, economic and environmental life of communities

CRICOS Provider No. 00124K (Melb), 02475D (Syd), RTO 3113

International Collaboration International Collaboration

Proposed PhD Project• To investigate the wider social, cultural and environmental impacts

of the hot springs industry and the extent to which the growth aligns with regional development goals of building stronger, resilient communities and sustainable employment.

• To examine the how hot springs have or have not contributed to enhanced community wellbeing and quality of life by the stimulation of local economies, improved local livelihoods, enriched cultural diversity, enhancement the environment and improved services.

• Focus: Australia context & quantifiable indicators

CRICOS Provider No. 00124K (Melb), 02475D (Syd), RTO 3113

International Collaboration International Collaboration

Purpose of the study• Trace the development of the hot springs and spa industry in Australia;

• Identify measures of regional well-being relevant to the existence and operations of hot springs such as those relating to employment, income, environment, health and services;

• Applying these measures, identify the contribution of hot springs and spa developments to the wellbeing of local and regional communities;

• Explore the relationship between hot springs and spas to community wellbeing;

• Identify opportunities for future development to enhance regional development objectives.

CRICOS Provider No. 00124K (Melb), 02475D (Syd), RTO 3113

International Collaboration International Collaboration

Project Sponsors• Western Australia: Tawarri

Hot Springs• Northern Territory:

Katherine Hot Springs and Talaroo Hot Springs

• Queensland: CunnamullaHot Springs

• NSW: Moree Artesian Spa• South Australia: Dalhousie

Springs• Victoria: Peninsula Hot

Springs, Deep Blue Hotel and Hot Spring; Phillip Island Hot Springs & Metung Hot Springs.

• Tasmania: Hastings Cave and Thermal Springs

CRICOS Provider No. 00124K (Melb), 02475D (Syd), RTO 3113

International Collaboration International Collaboration

PhD Research - International Collaboration

Global connection opportunity

48

Innovations at

Peninsula Hot Springs Australia

Senses

Food Bowl

Amphitheatre

Questions?