How do you use social media for political campaigns?

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How do you use social media for political campaigns? A presentation at the "Hash # Tags and Politics" conference at the European Parliament in Brussels on 2 April 2014 #EP2014smc

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How do you use social media for political campaigns?Hash # Tags and Politics, European Parliament, 2 April 2014

#EP2014smc @Luefkens @Twiplomacy

Twindex

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Twitter Engagement Map

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Twitter Engagement Map

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@David_Cameron

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#EP2014

1200+MEP candidates have a Twitter account

40Set up their Twitter account in 2014

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#EP2014

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#EP2014

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Parody Accounts

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@MartinSchulz

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@MartinSchulz

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@MartinSchulz

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@EP_President

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#Hashtags

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#Hashtag

#EP2014#PE2014#EE2014

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#Hashtags

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#withJuncker

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#SkaForYOURope

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Hashtags

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A picture says more than 140 characters

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The Power of Pictures

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The Power of Pictures

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The Power of Pictures

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The Power of Pictures

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The Power of Pictures

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#Selfies

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#Selfies

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#Selfies

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#Alexies

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#Alexfies

Thank youMatthias.Luefkens@bm.com @Luefkens @BMdigital