National Charity Partnership

LET’S DO THISBabs Evans, Head of Prevention

THE POWER OF

4m in the UK living with diabetes

135 amputations every week

24,000 people dying early every year

188k heart attacks every year in the UK

More than 1 in 4 people are living with CVD

12 babies are born every day with CHC

• I should do a lot more about my

health (66% agree)

• I like to treat myself with foods

that are not good for me (63.5%

agree)

• Watching TV is my favourite

pastime (44% agree)

• I don’t care what’s in a ready

meal, as long as it’s cheap and

tastes good (33.2% agree)

• When it comes to food, price is

most important.

5

Carly (At risk amenables - C6),

Mandy, Leanne (mosaic) Paula (Sport England)

• I should do a lot more about my

health (67% agree)

• I like to treat myself with foods that are

not good for me (56.3% agree)

• I feel the need to check social networks

everyday (34% agree)

• When I need info, the first place I go is

online (79% agree)

• I like to try new recipes (76% agree)

• When it comes to food, taste is most

important.

Sarah (Restricted mums C2), Joanne (mosaic)

Jackie (Sport England)

Move a bit more…Our focus is on increasing everyday activity, especially active travel

• PRIMARY: Walking the kids to school/walking to work/walking to the shops/stairs not escalators and lifts

• SECONDARY: Walking in the park/along the coast at the weekend

• Similar focus for cycling, scooting and other means of active transport

This does not mean that we cannot talk about other types of physical activity, but active travel should be the focus with active recreation based around these forms of movement

Eat a bit better…We will be help people to make healthier choices

• Healthy snacks

• Healthy drinks

• Portion size

Taking into account that barriers include cost, time and habits

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OUR PREVENTION OBJECTIVES

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Reach 10 million peopleInspired: to access

information and consider their health

Engage 500,000 peopleMotivated: to take part in

local events and activities and to set health goals

Support 40,000Transformed: by participation

in local holiday lunch clubs and physical activity games

Intensity of intervention (low to high)

Size of audience(high to low)

CREATIVE

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PR AND MEDIA

9

DIGITAL PRODUCTS

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Twitter: @ComeOnLDTFacebook: /ComeOnLDTInstagram: /ComeOnLDT

lets-dothis.org.uk/goals

EVENTS AND ACTIVITIES

11

ANY QUESTIONS?Babs EvansHead of Prevention

Mob: 07584 098538evansb@TescoCharityPartnership.org.uk

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

14 July 2016

London

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