Post on 17-Dec-2014
description
how do i start to promote my small businesswith no budget ?
An Introduction to Social Media & SEO Marketing
Instructor: Giovanna Sun
Giovanna Sun is a creative professional with 10 years of experience as a writer, designer, project manager, brand-identity and social-media strategist, SEO consultant, artist, curator and art dealer.
Managing and directing marketing teams to develop and implement solutions using Internet media and interface design with a user-centered approach, Giovanna creates meaningful connections between ideas, art and technology. In every professional partnership, she collaborates with clients from initial consultation through project completion.
Contact Information:
Website: http://www.giovannasun.com/LinkedIn http://www.linkedin.com/in/giovannacreativestudio
Twitter: @GiovannaSunEmail: dubwoman@gmail.com Phone: 917-833-8680
Choose the best social media platform for small business, an introduction to Social Media platform. Learn the difference between Facebook, Twitter, Linkedin, Google+, Pinterest, Weibo, Foursquare, Meetup, Tumblr, Line and Instagram.
HOW DO I START TO PROMOTE MY SMALL BUSINESSWITH NO BUDGET ?
Audience Post/Function ImageCheck-
inSchedule
Events
Group
FacebookFriendsRelativesFans
63, 206 Character Limitfor status updates1000 characterLimit for wall posts
Yes Yes Yes Yes Yes
TwitterFollowers with similar interests
140 character Limit Yes YesYes.Hootsui
te Yes Yes
LinkedinMembers/Friends Professional Network
Up to 700 character for updates
No No No No Yes
Google+ Circles / Friends/Public Over 100,000 character
Yes No Yes Yes Yes
Pinterest Pinners with Similar interests
500 character limit by pins. Share photos and images
Yes NoYes.Pingrap
hyNo Yes
Tumblr Followers with similar interests
500 character limit by pins
Yes No Yes No No
Foursquare
Friends / Strangers Find places Yes Yes No Yes No
MeetupMembers with similar interests
Real meeting with real people
Yes Yes Yes Yes Yes
Line Friends Free calls and free message
Yes No No No No
Instagram Friends/Followers Share photos Yes Yes No No No
Weibo Chinese community 140 character Limit Yes Yes No No Yes
Source: Infographic by GO-Gulf.com
Source: Infographic by GO-Gulf.com
Small Business Social Media Marketing Checklist
-10 things to check before set up social media accounts-
1. Pick up a right and easy name for small business. 2. Prepare company introduction, titles, items , and product descriptions.3. List the unique selling points4. Research product benefits, price and target customers. 5. Learn your local market and target. Keyword research.6. Logo and Cover design 7. Choose right images and photos 8. Learn Facebook regulation and rule 9. List email contacts and prepare invitations. 10. Schedule timetable and events.
HOW DO I START TO PROMOTE MY SMALL BUSINESSWITH NO BUDGET ?
Create a facebook pageSource: Facebook
Cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that's smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide.
To get the fastest load times for your Page, upload an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For images with your logo or text-based content, you may get a higher quality result by using a PNG file.
Source: Facebook
CREATE A FACEBOOK PAGE
Invite your facebook friends, email contacts, and share page.
You need 30 likes to get access to insights about your activity.
Source: FacebookCREATE A FACEBOOK PAGE
Facebook Pages Terms
PromotionsIf you use Facebook to communicate about or administer a promotion (such as a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and compliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g., registration and obtaining necessary regulatory approvals). Please note that compliance with these guidelines does not constitute the lawfulness of a promotion. Promotions are subject to many regulations and if you are not certain that your promotion complies with applicable law, please consult with an expert.i. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.ii.Promotions on Facebook must include the following:a. A complete release of Facebook by each entrant or participant.b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.c. Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.iii. You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.iv. You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.v. You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.vi. You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.
Sweepstakes and contests must be administered with Apps
Source: Facebook
Q: Do you want to hiring interns?
Facebook Page Example:
Source : Facebook
Facebook Page Example:
Source : Facebook
• Using professional photos, no pets no kids unless you are an artist.
• Linkedin needs 4 recommendations to get your profile open to public.
• Join professional groups and start a discussion and a promotion.
• Adding connections, recommendations.
• Endorse your friends and colleagues and ask them endorse you.
Create interesting boards; Examples: What I eat and drink, Things for my wall and An Artist of a day.
Ray Ferrer is an artist who traded his MBA for spray paint. He managing his social media well. Use @ to reply, RT to retweet.
Hashtags can bring conversations, trending topics, news, and popular keywords.
Find popular hashtags, and trending hashtags at http://www.hashtags.org/
Introduction to Google Analytics and Analysis skills
HOW DO I START TO PROMOTE MY SMALL BUSINESSWITH NO BUDGET ?
Getting Started : Go to www.google.com/analytics/
1. Create and set up Google Analytics account, you can use your gmail.
Source: Google
Getting Started : Go to www.google.com/analytics/Installed tracking code 2. From any Google Analytics page, check admin, selective property you want to track, get the track tab from Tracking Info tab, find the code, copy and paste, just before the closing </head> tag.
It can take up to 24 hours for all data to appear in your Google Analytics account after you've installed the tracking code.
The following instructions describe how to add the tracking snippet to your site. They assume two things:
•You have set up and are using an Analytics Account for this site.
•You have added your site as a property to the account you are using.•First, find the tracking code snippet for your property.•From any Analytics page, click Admin.•Select the property you want to track.•Check that the URL at the top matches the one for your website.If the settings are showing the wrong web property, click the link in the breadcrumb trail for your account, and select the correct property from the list.•Click the Tracking Info tab.•You'll see something similar to the code snippet below, where XXXXX-Y indicates the property ID.
<script type="text/javascript">
var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-XXXXX-Y']); _gaq.push(['_trackPageview']);
(function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();
</script>
Source: Google
Source: Google
Reporting : Audience Overview
Traffic Sources Overview
how do i start to promote my small businesswith no budget ?
Introduction to Organic Search SEO, use Youtube, Slideshare, Tags, bookmarks, blogs and Wikipedia to increase website traffic and results.
Manage credit union blogs, Youtubes, Wikipedia, Slideshare
Keyword research, keyword tracking
Maintains Social Media platform
Start to write a blog
Online PR/Press Release
Parties/Seminars/Events
Content
Pictures (Give a File Name)
Creative idea
Reviews
SEO Strategy
HOW DO I START TO PROMOTE MY SMALL BUSINESSWITH NO BUDGET ?An Introduction to SEO
SEO (Search Engine Optimization) is an Internet marketing technique help your website rank higher in the search results.
SERP (Search Engine Result Page)
1. Content 2. Get more links from other websites. (Inbound links)
Algorithm
1. Social Media and link from other websites, blogs and feeds. 2. Geographic location3. Keywords, tags, meta tags, headline tags, pictures4. Web Title, back end code, inbound links. 5. Headline of the webpage and content.
HOW DO I START TO PROMOTE MY SMALL BUSINESSWITH NO BUDGET ?An Introduction to SEO
Long Tail Concept Theory
Find the unique keywords (A long tail keyword)
Example: Purple-Lavender-Pillow VS. Pillow An-old-Vintage-Blanket VS. Blanket
Anchor Text
Use keywords as your content from other website or blogs.
Example: Margaret Thatcher, who died on Monday.
HOW DO I START TO PROMOTE MY SMALL BUSINESSWITH NO BUDGET ?An Introduction to SEO
Build Online Reviews/Internet PR-Find a right person to write for you
Evaluation 1. Check Google PageRank 2. Check Followers and fans.
Giovanna Sun Phone: 917-833-8680Email: dubwoman@gmail.comWebsite: www.giovannasun.com
https://twitter.com/GiovannaSun
https://www.facebook.com/GiovannaCreativeStudio
http://www.linkedin.com/in/giovannacreativestudio