Post on 10-Sep-2014
description
How Conversations Became The New Links
Phil Buckley @1918www.curagami.com
Phil Buckley @1918www.curagami.com
In 1997, the google.com domain was registered
Phil Buckley @1918www.curagami.com
Lots of stuff happened between then and now.
Google Toolbar — December 2000
1st Documented Update — September 2002
Boston — February 2003
Cassandra — April 2003
Dominic — May 2003
Fritz — July 2003
Supplemental Index — September 2003
Florida — November 2003
Austin — January 2004
Brandy — February 2004
Nofollow — January 2005Allegra — February 2005
Bourbon — May 2005
XML Sitemaps — June 2005
Personalized Search — June 2005
Gilligan — September 2005
Google Local/Maps — October 2005
Jagger — October 2005
Big Daddy — December 2005
Supplemental Update — November 2006
Universal Search — May 2007
Buffy — June 2007Dewey — April 2008
Google Suggest — August 2008
Vince — February 2009
Rel-canonical Tag — February 2009
Caffeine (Preview) — August 2009
Real-time Search — December 2009
Google Places — April 2010
May Day — May 2010
Caffeine (Rollout) — June 2010 Brand Update — August 2010
Google Instant — September 2010
Instant Previews — November 2010
Negative Reviews — December 2010
Social Signals — December 2010
Overstock.com Penalty — January 2011
Attribution Update — January 28, 2011
Panda/Farmer — February 23, 2011The +1 Button — March 30, 2011
Schema.org — June 2, 2011
Google+ — June 28, 2011
Expanded Sitelinks — August 16, 2011
Pagination Elements — September 15, 2011
Query Encryption — October 18, 2011
Freshness Update — November 3, 2011
Search + Your World — January 10, 2012
Ads Above The Fold — January 19, 2012
Venice — February 27, 2012
Knowledge Graph — May 16, 2012
Link Warnings — July 19, 2012
DMCA Penalty — August 10, 2012
7-Result SERPs — August 14, 2012
Exact-Match Domain (EMD) Update — September 27, 2012
Domain Crowding — May 21, 2013
"Payday Loan" Update — June 11, 2013
Knowledge Graph Expansion — July 19, 2013
In-depth Articles — August 6, 2013
Hummingbird — August 20, 2013Authorship Shake-up — December 19, 2013
Phil Buckley @1918www.curagami.com
We’ve been through a few years of SEO tsunamis: Caffeine, Penguin, Panda, Hummingbird and Authorship
Phil Buckley @1918www.curagami.com
Matt Cutts#winning
Phil Buckley @1918www.curagami.com
Phil Buckley @1918www.curagami.com
Phil Buckley @1918www.curagami.com
Make pages primarily for users, not for search engines.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
"Does this help my users? Would I do this if search engines didn't exist?"
Phil Buckley @1918www.curagami.com
Phil Buckley @1918www.curagami.com
Phil Buckley @1918www.curagami.com
Kathleen Kelly: [in an email to Joe Fox] The odd thing about this form of communication is that you're more likely to talk about nothing than something.
Phil Buckley @1918www.curagami.com
Too Much Nothing
Phil Buckley @1918www.curagami.com
Phil Buckley @1918www.curagami.com
PPC
Phil Buckley @1918www.curagami.com
$50,000,000,000
Phil Buckley @1918www.curagami.com
#winning
Phil Buckley @1918www.curagami.com
#struggling
Phil Buckley @1918www.curagami.com
Social Media
Phil Buckley @1918www.curagami.com
Social at Scale
You can not dominate everything
Phil Buckley @1918www.curagami.com
Phil Buckley @1918www.curagami.com
The Traditional Sales Funnel is
DEAD
Phil Buckley @1918www.curagami.com
Personalizationand
The Filter Bubble
Phil Buckley @1918www.curagami.com
How can Whirlpool ever get your attention?
Phil Buckley @1918www.curagami.com
This is what Facebook thinks I need to see
Phil Buckley @1918www.curagami.com
Phil Buckley @1918www.curagami.com
Friends of FriendsWhat if you knew your customers as well
as you know your best friends?
Phil Buckley @1918www.curagami.com
Phil Buckley @1918www.curagami.com
I already own thisSo maybe I’ll like this
Phil Buckley @1918www.curagami.com
Exposure
Phil Buckley @1918www.curagami.com
This is how we find new things
Phil Buckley @1918www.curagami.com
This is how we find new things
Phil Buckley @1918www.curagami.com
We support what we love
Phil Buckley @1918www.curagami.com
What brand of car does this guy drive?
Phil Buckley @1918www.curagami.com
What brand of shoes does this guy wear?
Phil Buckley @1918www.curagami.com
What awesome startup does this woman love?
hint
Phil Buckley @1918www.curagami.com
It’s a tapestry
Phil Buckley @1918www.curagami.com
I don't want the most-linked-to site in my niche; I want to be the site that's synonymous with my niche.
Rand Fishkin 2009
Phil Buckley @1918www.curagami.com
1-9-90 RuleFinding your 1%
Phil Buckley @1918www.curagami.com
LISTEN
Phil Buckley @1918www.curagami.com
LOVE
Phil Buckley @1918www.curagami.com
TEACH
Phil Buckley @1918www.curagami.com
SERVE
Phil Buckley @1918www.curagami.com
Tools to help
Phil Buckley @1918www.curagami.com
Thank YouPhil Buckley
Curagami Co-founderSearch Nerd
Recovering web developerLife-long Red Sox fan