CONTENT|SOCIAL

Interna'onal  Content  Summit  London  :  :  24.11.10

Antony  Mayfield,  iCrossing

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in media & marketingEVERYTHING

is up for grabs

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iCrossing started withNETWORKS

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and addedCONTENT &

SOCIAL

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so how do we make CONTENT

work withSOCIAL?

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MUST READ!

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but WHERE?is the wrong question to

begin content strategy with

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WHO & WHYare better

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STORIES& NUMBERSare key to success

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keep yourSocial+Contentpeople close together

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TENSION IS GOOD

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TENSION IS GOOD

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DEFAULT TO SOCIAL

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DEFAULT TO SOCIAL

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DEFAULT TO SOCIAL

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TECHNICAL

findableportableshareable

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DESIGN

platformsprinciplesprocesses

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MEASUREMENTis part of creative

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LITERACY

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E-BOOKShttp://goo.gl/NrTZj

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meandmywebshadow.com

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Email: antony.mayfield@icrossing.co.uk Sites: icrossing.co.uk | antonymayfield.com Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk

Thank you

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