Post on 31-Mar-2015
www.saharatrek.co.uk
Sahara TrekFor Beaumond House
February 2012
Stuart Murray and Wil Chung
Present
A Question To Ask Ourselves…
How can we raise the maximum amount of
money possible?
Taking An Individual Approach
Working as individuals increases the risk of ‘missing’ the target
Working together increases the likelihood of raising more money
Working Together As A Team
The Solution…
To develop a website that is at the centre of all fundraising activity,
which becomes commercially attractive
to companies for sponsorship
- It is possible to create a website to promote the entire group
A Single Website For the Group
A Single Website For the Group
- It is possible to create a website to promote the entire group
- This will allow us to obtain sponsorship from companies
A Single Website For the Group
- It is possible to create a website to promote the entire group
- This will allow us to obtain sponsorship from companies
- The sponsorship will be in the form of ‘selling’ advertising space
A Single Website For the Group
- It is possible to create a website to promote the entire group
- This will allow us to obtain sponsorship from companies
- The sponsorship will be in the form of ‘selling’ advertising space
- We will also be able to promote events across the entire group
www.saharatrek.co.uk
Harness the power of the internet!
Traditional Fundraising Approach
Traditional Approach Focussed Around The Website ‘Just Giving’
Sahara Trek
Proposed Fundraising Approach
Our Approach Will Be To Focus Activity On A Group Website
But First An Important Message!
No previous knowledge of
websites is necessary
- The website has already been designed and is being built now
Introducing www.saharatrek.co.uk
- The website has already been designed and is being built now
- All Trekkers can have their own pages for promoting their activity
Introducing www.saharatrek.co.uk
- The website has already been designed and is being built now
- All Trekkers can have their own pages for promoting their activity
- Contains easy to remember pages, e.g. www.saharatrek.co.uk/stuart
Introducing www.saharatrek.co.uk
- The website has already been designed and is being built now
- All Trekkers can have their own pages for promoting their activity
- Contains easy to remember pages, e.g. www.saharatrek.co.uk/stuart
- The site will include public and private areas e.g. a Trekkers forum
Introducing www.saharatrek.co.uk
That all sounds great but…
Who will want to come to www.saharatrek.co.uk?
- Trekkers: to promote events and interact with other Trekkers
Different Users Identified
- Trekkers: to promote events and interact with other Trekkers
- Subscribers: friends, family and colleagues who sponsor Trekkers
Different Users Identified
- Trekkers: to promote events and interact with other Trekkers
- Subscribers: friends, family and colleagues who sponsor Trekkers
- Sponsors: Companies who pay to advertise or provide goods to sell
Different Users Identified
- Trekkers: to promote events and interact with other Trekkers
- Subscribers: friends, family and colleagues who sponsor Trekkers
- Sponsors: Companies who pay to advertise or provide goods to sell
- General Visitors: supporters in the community or media interest
Different Users Identified
OK, that makes senses but…
Why will Companies want to pay to Sponsor me?
- Each Trekker will have a page containing a link to ‘Just Giving’
Attracting Sponsors to Sahara Trek
- Each Trekker will have a page containing a link to ‘Just Giving’
- All friends, family and colleagues will be sent to the Trekker’s page
Attracting Sponsors to Sahara Trek
- Each Trekker will have a page containing a link to ‘Just Giving’
- All friends, family and colleagues will be sent to the Trekker’s page
- Visitors will see ads and will be encouraged to support Sponsors
Attracting Sponsors to Sahara Trek
- Each Trekker will have a page containing a link to ‘Just Giving’
- All friends, family and colleagues will be sent to the Trekker’s page
- Visitors will see ads and will be encouraged to support Sponsors
- Sponsors will receive 6-8 months advertising on the site
Attracting Sponsors to Sahara Trek
Attracting visitors will be key, but…
How much can weexpect Sponsors to pay?
- Different levels of Sponsorship will be defined within the site
How much could Sponsors pay
- Different levels of Sponsorship will be defined within the site
- Bronze: where companies create a Directory listing for £50+
How much could Sponsors pay
- Different levels of Sponsorship will be defined within the site
- Bronze: where companies create a Directory listing for £50+
- Silver: listing plus 6x banner ads on Trekker’s page for £150+ each
How much could Sponsors pay
- Different levels of Sponsorship will be defined within the site
- Bronze: where companies create a Directory listing for £50+
- Silver: listing plus 6x banner ads on Trekker’s page for £150+ each
- Gold: home page banner ads and email promotion (by auction)
How much could Sponsors pay
Wow, this is brilliant but…
What else will thewebsite contain or do?
- A group Calendar to promote events to all Subscribers by email
Other features to help Trekkers
- A group Calendar to promote events to all Subscribers by email
- Additional fundraising methods such as Classified Ads or Auctions
Other features to help Trekkers
- A group Calendar to promote events to all Subscribers by email
- Additional fundraising methods such as Classified Ads or Auctions
- Easy communication for Trekkers using Chat, Messaging and Forums
Other features to help Trekkers
- A group Calendar to promote events to all Subscribers by email
- Additional fundraising methods such as Classified Ads or Auctions
- Easy communication for Trekkers using Chat, Messaging and Forums
- Automation into Social Networks for new posts and comments
Other features to help Trekkers
There’s only one question left!
When can we get started?
Next Steps To Note Down
• Expecting to have a site developed in the next 2-3 weeks
Questions
• What questions do you have before we launch the site?• What level of support would you like during the site launch?• Are there any ‘features’ not mentioned that you’d find useful?• What views do you have around the levels of sponsorship?• Questions can be emailed to stuart@saharatrek.co.uk
Action Requested
• Go to www.saharatrek.co.uk/trekkersignup if you are interested• Ask friends, family and colleagues to visit www.saharatrek.co.uk
and click the button prior to the launch
www.saharatrek.co.uk
Thank You for Listening
Sahara TrekFor Beaumond House
February 2012