How Can I Be Social? | A Case Study of MPI #EMEC13 's Social Scenario

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Contact us via http://How-Can-I-Be-Social.com or @hcibs How Can I Be Social (HCIBS) shares inspiration by facilitating meaningful conversations & online publications. Slides were used at MPI European Meetings & Events Congference (#EMEC13 ), Montreux, Swiss on January 28th, 2013 with Gerrit Heijkoop & Donald Rooos of How Can I Be Social (HCIBS) as part of the MPI Educational sessions. Title: How Can I Be Social - A Case Study of MPI's EMEC Social Scenario Speakers: Gerrit Heijkoop, Executive Partner, and Social Network Consultant for Events & Conferences and Donald Roos, Chief Design Officer at How Can I Be Social (HCIBS) Date/Time: 28 Jan 2013, 10:45-12:15 Location: Auditorium Stravinski / Level 5 / 2m2c Montreux Music & Convention Centre This Session Earns Attendees 1.5 CEU credits. Seminar Details: Gerrit Heijkoop and Donald Roos will take you on a journey that will grow your confidence in how to approach new social technologies when organizing your next meeting or event. During this interactive session they will help you understand the new ‘ground rules’ of online Social Networking. They will explain why Social Media are such powerful tools around live events and meetings. Based on the real-time case example of EMEC13, Gerrit and Donald will guide you through several ‘Social Scenarios’. A ‘Social Scenario’ is a combination of a storyline, tools and operations, specifically designed to support a certain business process. This will make it easier for you to determine whether you should consider Social Media at all for your next meeting or event, which resources you need, what to do with them and how to get results. Learner Outcomes: 1. Reflect on your own experiences with online networking technologies so far 2. Share your learnings, fears and questions with other session participants 3. Collect some very practical tips to implement in your own meetings About Donald Roos: Since January 2012 How Can I Be Social (HCIBS) creates smart scenarios to help you use Social Networks in an efficient and effective way. Combining technology, stories and creative design to generate more value, with less effort! You might have heard about them before as the co-founders of Triqle Event Intelligence, which developed the award-winning software platform “What’s On?”. This online tool allows you to reduce your CO2 footprint by eliminating the use of paper, while at the same time increasing the interaction and engagement with the attendees of your next event Donald Roos (1978) has a background as graphic designer and is still part-time lecturer at the Royal Academy of Arts in The Hague. Entrepreneur since 2001, specialized in designing effective online and offline communication around live events since 2009. His strength as a designer helps him determining the sense and nonsense of Social Media and online technologies.

Transcript of How Can I Be Social? | A Case Study of MPI #EMEC13 's Social Scenario

How Can I Be Social? Casestudy of MPI EMEC’s Social Scenario

Photos, Feedback and Findings

Twitter: @HCIBS Facebook: /HCIBS

Questions?

www.sendc.com

Login: HCIBS

Why?

How? What?

Structure of this session

1. Explore & self-reflection

2. Social Media Checklist

3. Sourcing the crowd

Where do you stand?

“I am doing pretty well on Social Media”

Agree Disagree

“Have you been active on the #EMEC13 Social Media channels yet?”

How come you did? or

How come you did not?

Opportunities vs Barriers

How Can I Be Social? Checklist for your own Social Scenario

Technology

Internet Devices Accounts Tools

Technology

Internet Devices Accounts Tools

Technology

Internet Devices Accounts Tools

Choose your accounts wisely

facebook.com/MPIEMEC

twitter.com/MPI_EMEC

youtube.com/MPIHQ

facebook.com/MeetMrHolland

twitter.com/MeetMrHolland

youtube.com/MeetMrHolland

Technology

Internet Devices Accounts Tools

Choose your favourite weapons:

Social Identity

Design Hash-tag Online presence

Offline intergration

Social Identity

Design Hash-tag Online presence

Offline intergration

Your #hash-tag = “Virtual Venue”

Short

Unique

Predictable

Easy

Recognizable

Social Identity

Design Hash-tag Online presence

Offline intergration

Social Identity

Design Hash-tag Online presence

Offline intergration

People

Roles Training Coordination Network

People

Roles Training Coordination Network

People

Roles Training Coordination Network

People

Roles Training Coordination Network

Content

Stories Photos Relevance Occasions

5xL

Tell stories by building suspense

Once upon a time …

… daunting challenge …

… near miss …

… ‘Deus ex machina’ …

… happily ever after!

Content

Stories Photos Relevance Occasions

5xL

Content

Stories Photos Relevance Occasions

5xL

Learn Love Laugh Location

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Learn Love Laugh Location

How did MPI EMEC do this?

Learn Love Laugh Location Since

Facebook 2 3,5 0 31,5 Sep 18th 2012

Twitter 1 7 0 46 Aug 28th 2012

Total 3 10,5 0 77,5 91

Content

Stories Photos Relevance Occasions

5xL

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Before we go …

I am going to …

CONNECTIVITY BAR Visit us at the

Photos, Feedback and Findings

Twitter: @HCIBS Facebook: /HCIBS

Go to Schedule

Select current session

Located within the session description on the EMEC13 mobile app (iPhone/BlackBerry)

An email survey will be sent to all participants after the conference

How Can I Be Social? Casestudy of MPI EMEC’s Social Scenario

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