Post on 17-Jul-2015
HOW CAN BRANDS FIND
THEIR VOICE IN YOUTH
CULTURE? www.youthrepublic.com.tr
facebook.com/YouthRepublic
twitter.com/YouthRepublic
"Why is the society obsessed with youth? Is it
a media-created thing? My grandma says in
her times only older people were taken
seriously and highly respected. So what
happened? Why is everyone so ageist
nowadays? I find it stupid big time."
– Giselle
new trendsetters: TECHIES
conformists: PREPPIES
early adopters: ALTERNATIVES
cool makers: INDEPENDENTS
4 MOST INFLUENTIAL TRIBES
consumers of mobile
services/snacks/athletic gear/soft drinks
consumers of cinema goers/festival
goers/pop music listeners/online
streamers/urban runners