Really?

How Big is

As of April 23th, 2014, Facebook has...

1.28 billionactive users

But how big is that, really?

Let’s compare it to the other

top social media sites...

TwitterTwitter’s user-base (of approximately 230 million) is less than 1/5th that of Facebook.

Google +Google+, with 540,000 active users (the second-most) still has

Google Facebook

less than half the number of Facebook.

LinkedIn

With 277 million active users, LinkedIn is still less than a quarter the size of Facebook.

Myspace (just for fun)

As of October 2013, Myspace had 36 million users - less than 1/35th of Facebook.

Let’s compare it to some other

stuff…

If you stretched every Facebook user head to toe, they would go to and from the moon

2.8 times

317,962,000 - USA247,424,598 - Indonesia

202,492,000 - Brazil186,326,000 - Pakistan

143,700,000 - Russia127,140,000 - Japan

63,705,000 - UK

= 1,288,749,598

Facebook’s user-base is equivalent to the population of the USA, Indonesia,

Brazil, Pakistan, Russia, Japan and the United Kingdom combined.

If every Facebook user was a dollar, there would be enough

money to give every man, woman and child in

Zimbabwe 100 dollars each.

Zimbabwe

The Great Pyramid of Giza (the largest pyramid in the world) is

made up of about 2,300,000 bricks.

If Facebook users were bricks, you could make

556 Pyramids of Giza

But what are all those people

good for?

AdvertisingAbout 111.5 million people in the U.S. watched

Superbowl XLVII - making it the most watched event in U.S. television history.

A 30 second ad spot during Superbowl XLVII cost 4

million dollars.Or, to put it another way, $133,300 per second.

AdvertisingIf you wanted to reach 111.5 million people

with Facebook Ads, it would cost $55,750 (assuming a CPM of 50 cents).

This is less than 1/70th of the cost of a Super Bowl

Ad

Advertising

Approximately 103 million people log

onto Facebook in the U.S. every single day.

This means that every single day on Facebook there are more possible ad

impressions than there were for Super Bowl XLIII.

It costs advertisers about $32 to reach 1000 people with Newspaper Ads. It costs $8 to do it with radio and about $2.75 (on average) with Google Adwords.

Facebook Ads cost 25 cents to reach 1000 users

Advertising

Newspaper

Radio

Google Adwords

Facebook AdsTV

Magazine

Cost of Reaching 1000 People

Sourceshttp://pando.com/news/facebook-has-over-a-billion-monthly-active-mobile-users/

http://moz.com/blog/1-dollar-per-day-on-facebook-ads

http://www.census.gov/popclock/

http://bleacherreport.com/articles/1945417-super-bowl-ad-costs-latest-info-on-cost-of-2014-super-bowl-commercials

http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/6/#.U2LaAq1dV5E

and, of course, Wikipedia

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