How Augmented Reality and Mobile Apps Can Help Grow Your Business

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I was invited to give a talk at Sharp Singapore in November 2013. These are my slides - in which I discussed how augmented reality + mobile apps can be combined to drive traffic to a retail store and also help customers make their purchase decisions faster and more effectively.

Transcript of How Augmented Reality and Mobile Apps Can Help Grow Your Business

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

www.SWAGSOFT.com Here at Swag Soft, we are all about designing and developing great applications, websites and games with fun, functionality and style for the world.

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

MOBILE APPS

MOBILE GAMES

AUGMENTED REALITY

VIRTUAL ENVIRONMENTS

DIGITAL MARKETING

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SWAG SOFT CLIENTS

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BRANDING

MARKETING

ENGAGEMENT

ENTERTAINMENT

EDUCATION

SALES

Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

TOPIC FOR THE DAY

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HOW

MOBILE APPS

+ AUGMENTED REALITY

CAN HELP GROW YOUR BUSINESS

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AN INTRODUCTION TO

AUGMENTED REALITY

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http://www.youtube.com/watch?v=0oOIhtHq5Qc

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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

WHAT IS AUGMENTED REALITY?

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It is a technology that superimposes a

computer-generated image on a

user's view of the real world, thus

providing a composite view.

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HOW IT WORKS

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Courtesy of Christian Doppler Laboratory

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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

WHAT YOU NEED

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WEBCAM | TO CAPTURE

DISPLAY UNIT | TO SHOWCASE

3D MODELS | TO SUPERIMPOSE

MARKER | TO ACTIVATE THE APPLICATION

APPLICATION | TO RUN EVERYTHING

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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

APPLICATIONS

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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

PRINT

VIDEO

MUSIC

GAMES

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ENGAGEMENT OUTSIDE STORES

. BRING IN THE CUSTOMERS

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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

http://www.youtube.com/watch?v=8eu3nRXFa3c

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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

1

3

2

4

Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

http://www.youtube.com/watch?v=thUSRM13_PY

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1 2

3 4

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ENGAGEMENT WITHIN STORES

. HELP CUSTOMERS DECIDE

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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

http://www.youtube.com/watch?v=BUDIduApeLI

Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013 Copyright © Swag Soft LLP, All Rights Reserved, 2013

Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

http://www.youtube.com/watch?v=QU5DrVu2gdg

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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

1 2

3

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http://www.youtube.com/watch?v=-PlAr9ymFSM

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1 2 3

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ENGAGEMENT AWAY FROM STORES

. TRAFFIC & SALES

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GROCERY

SALES Copyright © Swag Soft LLP, All Rights Reserved, 2013

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TRESURE HUNT

TRAFFIC Copyright © Swag Soft LLP, All Rights Reserved, 2013

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LINGERIE

ENGAGEMENT Copyright © Swag Soft LLP, All Rights Reserved, 2013

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QUESTION

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+ MOBILE APPS

+ AUGMENTED REALITY

= ?

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Confidential - for internal use only SHARP Business Solution Seminar 6-Nov-2013

ALDRIC@SWAGSOFT.COM

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www.SWAGSOFT.com

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