How Atlassian Makes Its Wiki Sticky

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Wouldn't it be great if your wiki was as "sticky" as Facebook? Wish no more! John will reveal how Atlassian makes its own internal wiki so sticky that people "live in it" all day. You'll walk out with a long list of ideas on how to improve wiki adoption in your own company.

Transcript of How Atlassian Makes Its Wiki Sticky

Thursday, July 12, 2012

Art of Collaboration

Business Intelligence Manager, Atlassianjohn.rotenstein@atlassian.com

John Rotenstein

Lessons in practical wiki husbandry

How Atlassian MakesIts Wiki Sticky

Thursday, July 12, 2012

John Rotenstein

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What is ʻStickyʼ

Why be ʻStickyʼ

How to be ʻStickyʼ

Topics

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What is Sticky?

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The Sticky Web Matrix

Frequency of visit

Length of visit

Long

Long

Short

Often

Often

Rarely

Based on data from Nielsen.com (Jan 2012)

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I’m no female robot,

I’m an email robot!

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The Sticky Web Matrix

Frequency of visit

Length of visit

Long

Long

Short

Often

Often

Rarely

Based on data from Nielsen.com (Jan 2012)

Thursday, July 12, 2012

Your Sticky Web Matrix

Frequency of visit

Length of visit

Long

Long

Short

Often

Often

Rarely

Thursday, July 12, 2012

Your Sticky Web Matrix

Frequency of visit

Length of visit

Long

Long

Short

Often

Often

Rarely

How sticky is your wiki?

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Why be Sticky?

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• HR Manuals• Project Management• Software Development• Process Documentation• Knowledge Management• Asset Tracking

• Complete projects faster• Avoid duplicated work• Share knowledge• Collaborate on work• Find the right information

when you need it

Reasons for having a wiki...

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Can you state the purpose of your wiki?

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Atlassianʼs corporate wiki:To provide current and future staff with easy access to Atlassianʼs confidential corporate knowledge and to enable interaction amongst Atlassians worldwide.

Atlassianʼs corporate wiki:To provide current and future staff with easy access to Atlassianʼs confidential corporate knowledge and to enable interaction amongst Atlassians worldwide.

Atlassianʼs corporate wiki:To provide current and future staff with easy access to Atlassianʼs confidential corporate knowledge and to enable interaction amongst Atlassians worldwide.

Atlassianʼs corporate wiki:To provide current and future staff with easy access to Atlassianʼs confidential corporate knowledge and to enable interaction amongst Atlassians worldwide.

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✓First place to look for corporate information

✓Default place to store internal company information

✓Access daily

✓Participate weekly (comment, share)

✓Create content monthly

Measurable goals

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How to be Sticky

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Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement

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Give your wiki a friendly name

‘Zyntranet’

‘Extranet’(‘EAC’) ‘Marvin’

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Give your wiki a friendly name

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Brand your wiki

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Brand your wiki

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Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement

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Start at the top!

Which emails can you move to the wiki?

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Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement

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Proj

ect

Man

agem

ent

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Mee

ting

Min

utes ✓ Use a good title for improved search results

✓ Use labels and the ContentByLabel macro

✓ @mention attendees to auto-notify them

✓ ‘Share’ the page with interested people

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✓ Great for process documentation

✓ Include screen shots

✓ Link to other resources

Doc

umen

tatio

n

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ffeathers.wordpress.com

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Handy Tools+

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Handy Tools

HeadHeadBeerBeer

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Handy Tools

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Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement

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Browser Search Bar

‣ Settings, Manage Search Engines‣ URL: yourwiki.com/dosearchsite.action?queryString=%s

‣ Install ‘glims’ or ‘KeySearch’ extension

‣ Manage Search Engines‣ Edit Keyword

‣ Edit registry settings (see instructions)

Instructions:bit.ly/go-words

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Google Apps “Short Links”

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Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement

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Facebook emails - which is better?

Hadoop2010: Large-Scale Analytics at Facebook

Just one link

Hi Denise,

You havenʼt been back to Facebook recently. You have received notifications while you were gone.

12 photo tags

Thanks,The Facebook Team

Sign in to Facebook and start connecting

Update

To login to Facebook, follow the link below:http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k

Lots of information

Hi Denise,You havenʼt been back to Facebook recently. There are a few things that have been happening while you were gone.

Thanks,The Facebook Team

To login to Facebook, follow the link below:http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k

Sign in to Facebook and start connecting

Update

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Automated Notifications

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@mentions (like Twitter!)

v4.2

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Like

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Popular Content

✓On Dashboard

✓Many comments

✓Many ‘Likes’

✓Personalized

v4.2

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RecommendedContent

✓Defaults to Weekly

✓Can set to Daily

✓Likes & Comments

✓Personalized

v4.2

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Share pages with a personal note

✓Mailing lists, too!Thursday, July 12, 2012

Personal Task List

Aggregate

Likes

Share

JIRA

MentionComment

v4.3

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Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement

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Gathering Statistics

marketplace.atlassian.com

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Self-Query the System with SQL

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Reward participation!

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marketplace.atlassian.com

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Now itʼs your turn!

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Set measurable goals

Measure todayʼs stickiness

Implement ideas

Measure againThursday, July 12, 2012

Thank you!

May all your wikis be sticky!

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