HowAlcoholShippersCanBenefitfromLessonsLearnedintheeCommerce

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Theteamofindustryexpertsheretodaywillhelpyou:

- Understandtheimportanceofcustomerconnectivity- Benchmarkyoureffortsagainstthebroaderecommercelandscape

- Developnewtacticstogrowyourbusiness

SPONSOREDBYCPL– BRINGINGACRAFTSMANSHIPAPPROACH TOFULFILLMENTSERVICES

OurAgendaForToday-ExploringTheFutureForWineClubs

HowAlcoholShippersCanBenefitfromLessonsLearnedintheeCommerceSubscriptionSpace

Moderator Panelists

DaveDobrowVPBusinessDev.CopperPeakLogistics

LailaSubaieWineClubMgr.,MinerFamilyWinery

EvyChuEcommerceMgr.,BlueApron

ArielMyersVPofSales,Recurly,Inc.

SamStrakaProductMgr.,ShipCompliant

10. TheWorldIsYourGlobalMarketplace

Top10StrategiesforSubscriptionSuccessin2016

9. Over-The-TopContent8. MonetizeYourDatawithIoT7. PersonalizationisParamount6. TheFightAgainstChurn5. PromotionsAreKey4. DialMforMobileCommerce3. FighttheGoodFightAgainstFraud2. NewWaystoPay1. RecoverRevenue

PersonalizationisParamount

• Bringstheelementofdiscoveryandsurprise

• Samplingproductinsmallerbatchespreventssensoryoverload

• Tailoredboxestomeetthespecificinterestsoftheconsumer

• Honesinonspecifics

• Followupsurveysoflikes/dislikes

• Thelengthoftimethatatypicalcustomerkeepsawineclubmembershipisbetween24and28months,onaverage.

• 29%ofallwineclubshaveanaveragemembershipoflessthan12months.

• 59%ofwineclubshavefewerthan500members.

CustomerRelationshipManagement

• Respondingtothemarketandcustomers

• Competitiveresponse

• Introducingperiodicpricechangesto:− Capturenewvaluebeingdeliveredinyourproduct− Keepupwithinflation

• Launchingnewproducts

• Runningmarketingpromotions

WhatdrivestheneedforPricingandPackagingIteration?

• Millennials,definedas79millionAmericansages21to38,drank159.6millioncases,averaging2casesperperson.

• Millennialsdrank42%ofallwinesoldinUSin2015.

• OfMillennialswhodrinkwine,morethan50%ofthemtalkaboutitonFacebook,withmorethanathirdusingYouTube,TwitterandInstagramforwine-sharingpurposes.

MillennialsBuildingforTomorrow

www.copperpeaklogistics.com

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