My Year of 200 ArticlesHow Agile Marketing Kept Me From Sleeping Under My Desk

Andrea Fryrear

President and Lead Trainer

AgileSherpas

@andreafryrear

@andreafryrear

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Over 22,000

words per

month.

Siriusly.

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Headline

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AGILE TO THE RESCUE!

How Not to Sleep Under Your Desk

1. Building Your Backlog

2. Visualizing the Workflow

3. Work in Progress (WIP) Limits

4. Sprints and Content Teams

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Agile is a

Mindset

Described

by 4

Values

Defined

by 12

Principles

Manifested through

Unlimited Number

of Practices

Mindset Values Principles Practices

BUILDING YOUR BACKLOG

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How Can Content Creators Use It?

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Related StoriesCoffee tips/trick infographicVideo series on breakfastListicle - reasons to eat in the AM

Who Contributes?

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VISUALIZING WORKFLOW

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Backlog Creation Review Publish Done

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Backlog Creation Review Publish Done

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The Pen is Mightier...

Backlog Creation Editing Done Ready PEN

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Backlog Creation Editing Done Ready PEN

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WORK IN PROGRESS LIMITS

Backlog Creation Editing Done Ready PEN

WIP limit: 3 WIP limit: 1WIP limit: 10

What Comes Out?

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To do Doing

1Done

WIP Limit Too Low

Zzzzzzzz

People

often idle

Slow flow

(end-to-end)

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To do Doing

1Done

WIP Limit Too Low

Zzzzzzzz

People

often idle

Slow flow

(end-to-end)

To do Doing

5Done

WIP Limit Too High

Slow

flow

Tasks often

idleLack of wall

space...

People

never idle

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To do Doing

2

Done

WIP Limit Just Right

People

sometimes

idle (slack)

Tasks

rarely idleFast flow

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5 projects

= 75%

time

wasted

Working time available per project

Loss to Context Switching

Pe

rce

nt

Number of Simultaneous Projects

Backlog Creation Editing Done Ready PEN

Design

Video

An Alternative Use of WIP Limits

Writing

Backlog Creation Editing Done Ready PEN

Writing: WIP = 3

Design: WIP = 2

WIP limit: 10

Video: WIP = 1

An Alternative Use of WIP Limits

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PRO TIP!Backlog + WIP limit = Sanity

SPRINTS AND CONTENT TEAMS

CONTENT BACKLOG SPRINT BACKLOG SPRINT RELEASABLE CONTENT

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SMALL

ASK...

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18,446,744,073,709,551,61

5

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SMALL ASK

BIG

OUTCOME

Want to Learn More?

Let’s talk: andrea@agilesherpas.com

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