How Agents Win with MobileLocoya Hill Event Manager, Trulia lhill@trulia.com

Agenda

• The Mobile Revolution

• The Evolution of Real Estate

• How Agents Win

The Mobile Revolution

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4

Consumers Are Using Phones Like Never Before

31%U.S. adults prefer to be reached by text message

90Million Americans will use a tablet device in 2014

91%Americans have their mobile device within reach 24/7

Mobile Technology Is Integrating Further Into Our Lives

Information Availability Changes How People Explore

Connectivity Brings Positive Economic Effects

8

Offline

Listings1990s

The Evolution of Real Estate

Web

InformationEarly 2000s

Mobile, Social, Big Data

InsightsToday

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Mobile Technology = More Engaged Consumers

60%More Likely to Contact Agent

70%Mobile searches result in action

60%More time on

Trulia iPad app than PC

Rich Relevant Data In The Palm Of Your Hand

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Great schools

Price just dropped

$

Easy commute

Mobile Consumers Are Ready To Connect

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How Agents Win

Agents Must Reach Consumers At Moment Of Need

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The Majority Research & Select an Agent in Just One Dayand Interview Only One Agent

Up to 1.5 Years of Online Research

BU

YE

RS

SE

LL

ER

S

13.8 Months 1.5 Mo 5.0 Months

18.5 Months 1 Mo 1 Mo

Select AnAgent

Buy/SellHome

Start ofProcess

Source: Hebert Research, 2012

Are Your Listings Available on Mobile?

How Good Is Your Digital Resume?

Where Are You Investing Your Advertising Dollars?

11 MUnique Users Use Trulia’s Mobile Apps Each Month

60%More Likely to Contact Agent

122%Trulia’s Mobile

Traffic Increased This Past Year

Move Quickly To Capture The ‘Now’ Consumer

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Agents who respond to leads in minutes have double the conversion rate

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Apps Help Accelerate Success

Prospecting & Leads

Conversion

Storage & Efficiencies

Nurture Prospects Who Aren’t Sales Ready

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Your Keys to Success

• Understand and embrace the mobile consumer• Be visible and respond quickly• Keep an eye on what’s next

Thank you!