Household name – facebookBIGGEST social networking

website

Used by 200 million people worldwide every day

facebooking has become a common internet activity such as checking e-mails and searching

Businesses and organisations use facebook for a budget-free web-presence

Direct interface for alerting and informing the public

Establish relationship with public as ‘friends’, not ‘clients’

Translating the work and values of an organisation into a personal, social reality

Making the life of the organisation similar to the daily, facebook recorded lives of other friends

Very informal announcements

Commenting on the announcements of others

facebook can be used as a launchpad for campaigns

There have been several recent examples

Davideath – Roger Federer played in tobacco compan sponsored tournament

John Mellencamp – 1,000,000 joined group to stop him smoking

Kelly Clarkson – Tobacco industry sponsored concert

Start or be part of a cause and promote it to your contacts

Possibility to collect donations

Use the cause format to start a petition and begin campaigning with this as a basis

Group and fan pages promoting tobacco products with tens of thousands of friends

Tobacco companies tend to use underhanded tactics to bypass advertising bans

We can use these different types of facebook pages

Group

Fan

Interests/Like

Although there are different social networking websites in competition with each other, all these websites and their content can be linked together

By using facebook to expand the network beyond facebook, an exponentially larger audience can be reached with the same effort

act.ly website transforms the twitter format into an open petition

To monitor all these linked sites, cross-networking platforms can run in the background of your computer and keep you updated

Update often and irreverently

If news is slow, dive into the details

Keep all your online accounts linked, but don’t associate with important accounts that hold secure/personal information – this way you can share the account with many people