Hotkiss Pwr Pt

Post on 14-Jun-2015

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Transcript of Hotkiss Pwr Pt

HOTKISS/COMPANY

• A Los Angeles based award-winning global junior denim and sportswear lifestyle brand

• Founded in 1996, and acquired by Idea Factory Associates in 2008 under the ownership of David Steinberg.

• Manufacturer of junior denim, sportswear, dresses, and junior plus sizes

• Successful group of licensees consisting of handbags, footwear, swimwear, outerwear, intimates, sleepwear, hosiery, watches and eyewear

• Over 200 million dollars in annual retail sales• Showrooms in New York and Los Angeles

PROFILE

HOTKISS/MISSION

• Hot Kiss consistently designs and delivers to retail monthly, fashion products that work together, and in turn generate multiple sales

STATEMENT

HOTKISS/GIRL PROFILE

• The Hot Kiss collection is designed for the modern, fashion-forward “it girl”. She is young, carefree, daring, sexy and fun, yet sophisticated.

• Her lifestyle and vibrant personality exude a desire for trendy, glamorous, contemporary fashions at affordable prices.

• Her fashion/style icons range from the trend-setting Gwen Stefani to the all-American Kelly Clarkson, including sexy and provocative Paris Hilton.

• The designer clothing brands that inspire and help her define her individual style are Christian Dior, Roberto Cavalli, and Dolce & Gabbana.

• Gossip Girl, Project Runway, America’s Next Top Model, American Idol, and Grey’s Anatomy are some of the TV shows she loves to watch.

• Jeans are a staple in her wardrobe and she owns them in every color, wash, and cut. She loves using accessories to create her own personal style.

• Fashion savvy females in the ages of 16-24 who appreciate a sexy youthful contemporary sense of style

• They have a flair for fun and fantasy that is expressed through their choice of apparel

• They are trendy and appreciate affordable brand name clothing

HOTKISS/TARGET MARKET

• In-Store Visual Support & Fixtures

• POP Support

• Graphics Manual

• Advertising

• Magazine Promotions/Giveaways

• PR Editorial Pitches

• Media Coverage

HOTKISS/MARKETING

HOTKISS/MEDIA COVERAGE

As seen in Star Feb. 08

As seen in California Apparel NewsFeb. 08

As seen in Cosmopolitan Mar. 08

As seen in People Apr. 08

As seen in Seventeen Mar. 08

As seen in Women’s Health Mar. 08